| Titre | Goal to the Gold Cup |
| Agence | Conill |
| Campagne | Goal to the Gold Cup |
| Annonceur | Toyota Motor Corporation |
| Marque | Toyota |
| Date de première diffusion/publication | 2021 / 7 |
| Secteur d'activité | Voitures |
| Philosophie | As the official automotive partner of the 2021 Concacaf Gold Cup, Toyota is fueling the excitement for soccer fans by inviting them to express their love for the sport through an interactive mobile game for a chance to win a variety of prizes, including a lease for a 2021 Toyota Tacoma. “Goal to the Gold Cup” empowers players to show their passion for their favorite team by giving their loudest and longest “Goooal” scream into their mobile device. The game is available through Toyota’s social channels (@ToyotaLatino) and at gritemosjuntos.com. Here’s how it works: 1. Players choose their favorite truck: a 2021 Tacoma TRD Pro or 2021 Tundra TRD Pro 2. Players then choose their favorite team participating in this year’s Gold Cup 3. The countdown begins: three, two, one – the louder and longer that players shout “Goooal,” the farther their vehicle goes. All contestants who play and register are automatically entered for a chance to win a lease for a 2021 Toyota Tacoma or a trip to the Gold Cup Final in Las Vegas, Nevada on August 1. |
| Type de média | Digital |
| Maison de production | UNIT9 |
| Responsable de la création | Gustavo Sarkis |
| VP Group Creative Director | Veronica Elizondo |
| Directeur de création | Benjamin Levy |
| Senior Art Director | Patricio Luna |
| VP, Director of Production | Carlos Barciela |
| Senior Digital And Innovation Producer | Kat Olschnegger |
| Senior Producer | Diana de la Parra |
| VP, Director Of Project Management | Sandy Mayer |
| Project Manager Coordinator | Josemar Brown |
| VP, Management Director | Anabel Ordonez |
| Group Account Director | Patty Mira |
| Management Supervisor | Dora Owens |
| Chef de groupe | Ana Muñoz |
| SVP, Director Of Client Services | Cilmara Santos |
| Group Account Director, Sports & Entertainment | Carlene Rowe |
| Sr. Account Executive | Cole Ashby |
| Chef de groupe | Kate Noble |
| Chef de groupe | Renatha Amador |
| Responsable de la stratégie | Laura Semple |
| Directeur des stratégies | Alejandro Oszust |
| Senior Strategic Planner | Caroline Hayward |
| SVP, Director Social Media | Andy Nelson |
| Social Media Supervisor | Pamela Sugitan |
| Associate Community Manager | Maria Garcia |
| VP, Media Director | Diana Stumvoll |
| Group Media Director | William Formeca |
| Associate Media Director | Melody Gastelum |
| Assistant Media Planner | Daniela Rodríguez |
| Associate Media Director | Ryan Gallacher |
| Planneur Media | Erika Moreno |
| Chief Communications Officer | Chris Traina |
| Director of Public Relations | Delia Lopez |
| Director, Business Affairs | Valentina Dostal |
| Engagement, Senior Manager | Steve Applebaum |
| Engagement, Manager | Matt Osawa |
| Engagement, Senior Planner | Kelsey Charles |
| Brand & Marketing, Senior Analyst | Erika Caldwell |
| Responsable de la publicité (annonceur) | Anthony Novak |
| Responsable de la publicité (annonceur) | Lindsay Lee |
| Responsable de la publicité (annonceur) | Elsie Cardenas |
| Responsable de la publicité (annonceur) | Sakiko Aono |
| Responsable de la publicité (annonceur) | Lenie Tumminia |
| Directeur de création | Zofia Mackiewicz |
| Tech Lead | Krzysztof Puchalski |
| Producteur exécutif | Sara-Lee Rost |
| Producteur | Erin Ray |
| Director Of Production | Mindy Lubert |