| Titre | Fanta Halloween – Haunted By The Dark |
| Agence | Ogilvy Social.Lab Belgium |
| Campagne | Project Dark Orange |
| Annonceur | Coca-Cola Company |
| Marque | Fanta |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Philosophie | Fanta reinvented the classic horror story format to create a social native experience that reached teens in a new way and delivered a strong performance against the business objective. Our understanding of mobile content consumption behavior led to highly strategic media placement and retargeting, successfully sustaining attention over 4 weeks through dynamic content that was perfectly crafted for Social storytelling. Lastly, we leveraged the native features of each platform to offer a deeper engagement experience, inviting the audience to participate in the narrative through Snapchat lenses and our Facebook chatbot. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Senior Copywriter | Bill Bilquin |
| Senior Art Director | Sébastien Stevens |
| Directeur de création | Gabriel Araujo |
| Senior Art Director | Clémentine Bailly |
| Directeur de clientèle | Sabrina Schuller |
| Business Director | Sophie Gagey |
| Head of Media | Mathieu deMoor |
| Social Media Strategist | Rogin Roldan |
| Influencer Manager | Stefan Bisoux |
| Concepteur / rédacteur | Caro Soons |
| Senior Copywriter | Pieter Decanniere |