Diego Valverde

Key responsibilities:
- Strategic concepts
- Brand Believe & Brand Value Workshops
- Content Strategy: Brand Playbook and Creative Platforms
- Comms Planning and campaign amplifications
- Influencers & KOLs Strategy
- Leading the brand team & strategy squad
- New Business & Project Management
- Trends-hunting, benchmarking, consumer studies. (Trendwatching, Warc, etc.)

Brands: Andea (Water), Raymi (Beer), EFC (Industrial Logistics), Eureka (Kids Clothing), Beneficencia de Lima (Puericultorio Perez Aranibal), Real Plaza (Malls), Casa Europa (Sausages), Hispanic Group (Media Agency), Walon (Sportswear), Win (Telecommunicactions), Bioderma (Healthcare)

Consulting on strategic planning, content strategy, creative concepts, comms planning and digital, branding and packaging campaigns supervision.

*Shortlist Effie Peru 2022: Depilé - Un verano a mi manera*

Brands: FIL Lima, L’Reserve, Trapiche, Navarro Correas, Depilé, Isana, Mami&Yo among others.

Leading the international consumer-goods digital brands of Alicorp Latam & USA Region, for countries like Bolivia, Ecuador, Panama and USA, overseeing the account planning, strategic approach and creative workflow.

Brands: Don Vittorio (Pasta), Alacena (Sauces), Sapolio (Detergent), Fino (Oil), Bolivar (HomeCare), Casino (Cookies) among others.

Management and overseeing the strategic approach and creativity workflor of digital and 360 campaigns.

Brands: Tiendas ÉL, John Holden, Navarro Correas, #SigamosLeyendo campaign for the international's book day for the Peruvian's Book Chamber.

Working hand to hand with the Strategic Planning Director, researching and benchmarking different markets, consumers, trends and brands, overseeing both Barcelona and Madrid offices. Developing brands positioning, new brands launchings and multiple brands concepts. Being part of multiple brainstormings with the creative team, helping them to develop namings, creative concepts and concept videos.

BRANDS: Nespresso (Coffee), PUIG (Fraguances), Cervezas Mahou-San Miguel (Beers), BAYER (Pharma), Diageo (Spirits), Nescafé (Coffee), among others.

Working on daily bases as producer, cinematographer and supervising all the company post-production projects from the beginning to the end, leading the workflow and deadlines of many advertising spots, documentaries, 2D animation videos, corporate videos and more.

Brands: ESAN, La Positiva, Belcorp, MINCUL, MINAM, MINEDU, UPC, Movistar, etc.