TOP5
TOP
5
Les meilleures pubs en innovation digitale
Les meilleures publicités et campagnes de communication en innovation digitale du mois.

Meilleures pubs en innovation digitale : May 5, 2021

1

Moen - Own the Ocean

Want to invest in the future of water?

TitreOwn the Ocean
Agence
Campagne Own the Ocean
Annonceur Moen Inc.
Marque Moen
Date de première diffusion/publication
Secteur d'activité Électroménager, meubles et jardinage
Synopsis Premiering today on Earth Day, Havas Chicago worked with Moen to launch an NFT auction which will give the public an opportunity to “Own the Ocean” (support a cleaner ocean). The campaign is part of Mission Moen – the brand’s sustainability commitment – and aims to raise awareness of ocean plastic pollution. All proceeds from the auction – which will be open April 22-28 at opensea.io – will benefit 5 Gyres – a leading non-profit focused on stopping the flow of plastic pollution.
Type de média Film Web
Longueur
Responsable de la création
Directeur de création groupe
Directeur Général
Directeur de création
Directeur de création
Directeur de clientèle
Associate Strategy Director
Sr Producer
Directeur artistique
Concepteur / rédacteur
Chef de groupe
Sr Project Manager
Havas Media SVP Client Leader
VP Client Leader
Planning Supervisor
Planning Associate
Social Associate Director
Social Specialist
2

Jeju Tourism Organization - Slow Road

A safer way to travel.

TitreSlow Road
Agence
Campagne Slow Road
Annonceur Jeju Tourism Organization
Marque Jeju Tourism Organization
Date de première diffusion/publication
Secteur d'activité Destinations (Pays & Lieux)
Synopsis a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints.
Type de média Plateforme d'activation à 360°
Longueur
Directeur de création
Directeur de création
Concepteur / rédacteur
Concepteur / rédacteur
Chef de groupe
Chef de groupe
Chef de groupe
PR manager
Réalisateur
Maison de production
Directeur de la photo
Developer
Developer
Product Manager
UX Designer
Analyste digital
Creative Directors Seontaeck Kim, Joohee Lee
Copywriters Hyewon Hyun, Jeongsil Lee
Account Executives Choongok Lee, Jeehee Yang, Hyeonmun Kim
PR Manager Donghan Kim
Film Director Churl Gwon / THE SHOT
Director of Photography Inkyu Lee / THE SHOT
Developer Bokyeom Kim / T Map Mobility
Service Planner Yonghun Kim, Serin Son / T Map Mobility
Product Manager Hyojeong Jang
UX Designer Sooyeon Baek
Big Data Analyst Keeduk Kim / BOXTREE
3

Solo App - The Mood Modifier

Get back in the rhythm of life.

TitreThe Mood Modifier
Agence
Campagne The Mood Modifier
Annonceur Solo App
Marque Solo App
Date de première diffusion/publication
Secteur d'activité Santé et produits pharmaceutiques
Synopsis Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated. Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact with other residents; they've suffered increased stress, anxiety, depression, even death. As a result, millions of residents' emotional health has seen a significant decline—calling for a new technological solution. But how can we improve people's emotional well-being in long-term care when we don't know how they truly feel? The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life. • The mobile's camera utilizes facial recognition to detect emotions • Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood • This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made. This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.
Type de média Digital
Longueur
4

ClientEarth - Playlists for Earth

Share one that speaks to you.

TitrePlaylists for Earth
Agence
Campagne Playlists for Earth
Annonceur ClientEarth
Marque ClientEarth
Date de première diffusion/publication
Secteur d'activité Environnement & Ecologie
Synopsis The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry.
Type de média Digital
Longueur
5

Greenpeace - Logo Pollution

Turkey is number one in Europe at something they wish they are not.

TitreLogo Pollution
Agence
Campagne Logo Pollution
Annonceur Greenpeace
Marque Greenpeace
Mise en ligneAvril 2021
Secteur d'activité Questions environnementales
Type de média Film Web
Longueur
EN BONUS
+1

Fabogesic - A Responsibility Dose

#GoAgainstSelfMedication

TitreA Responsibility Dose
Agence
Campagne A Responsibility Dose
Annonceur Fabogesic
Marque Fabogesic
Date de première diffusion/publication
Secteur d'activité Santé et produits pharmaceutiques
Synopsis People are harmfully self-medicating worldwide and the pharmaceutical industry’s communication is at least partially responsible. In Argentina alone, 50% of people self-medicate. This leads to more than 60 deaths per day. Fabogesic Ibuprofen’s strategy was powerful: communicating in a responsible manner encouraging people not to consume our product for minor discomforts. The campaign’s goal was to raise awareness on self-medication, and change people’s minds about pain: some aching is healthy if you’ve made an effort. That’s why we invited people to consider a number of alternatives to painkillers (e.g. ice, resting, stretching, etc.) at every touchpoint.
Type de média Plateforme d'activation à 360°
Longueur
Responsable de la création
Directeur de la création
Directeur de création
Directeur de création
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Concepteur / rédacteur
Concepteur / rédacteur
Maison de production
Réalisateur
Producteur exécutif
Producteur exécutif
Producteur délégué
Film Music
Case Music
Restez informés
Recevez les dernières créas qui font l'actualité