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Meilleures campagnes de la semaine (en français)
Les meilleures publicités et campagnes de communication françaises et internationales de la semaine.

Les meilleures pubs de la semaine : Mar 28, 2024

1

Persil - The Autograph

Lola MullenLowe fait de son produit star le méchant d'une histoire dont la star est finalement une jeune fille en quête de l'autographe de son joueur d'Arsenal préféré.

TitreThe Autograph
Agence
Campagne Dirt is Good 2024
Annonceur Unilever
Marque Persil
Date de première diffusion/publication 2024 / 3
Secteur d'activité Produits d'entretien, savons, détergents
Synopsis The touching three-minute film starring Arsenal and England player Bukayo Saka follows the journey of a young Arsenal fan whose prized shirt, signed by Saka, falls victim to an unexpected villain – Persil's new washing capsules with first-time stain removal, which show no mercy in removing the precious autograph in a matter of minutes. 
Type de média Télévision
Longueur
Son
Marketing Vice President
Innovation Director
Marketing Manager
Marketing Manager
Responsable de la création
Global Strategy Director
Global Creative Director
Global Brand Business Lead
Directeur de la création
Directeur de création associé
Directeur de création
Directeur artistique
Directeur artistique
Directeur artistique
Head of Design
Concepteur / rédacteur
Directeur Général
Global Account Supervisor
Chef de groupe
Responsable de la production
Producteur
Designer
Producteur
Maison de production
Réalisateur
Directeur de la photo
Chef décorateur
Producteur exécutif
Producteur exécutif
Producteur exécutif
Producteur
Producteur
Habilleuse / styliste
Assistant Réalisateur
Monteur
VFX Studio
Grade
Music Coordinator
Musique
Music Supervision
Acteur / vedette
2

Levi's - 2024 Live in Levi’s® campaign: The floor is yours.

Après cette chorégraphie, le parquet sera tout à vous et à vos jeans.

Titre2024 Live in Levi’s® campaign: The floor is yours.
Agence
Campagne 2024 Live in Levi’s®
Annonceur Levi Strauss & Co.
Marque Levi's
Date de première diffusion/publication 2024 / 3
Secteur d'activité Vêtements
Slogan The floor is yours.
Type de média Télévision
Longueur
Réalisateur
Directeur de la photo
Choreography
Habilleuse / styliste
Monteur
Director
Choreographer
3

Andrex - First Office Poo

Un premier opus avec un humour subtil sur l'art d'aller aux toilettes, avec le chiot Andrex qui n'est plus le héros.

TitreFirst Office Poo
Agence
Campagne Get Comfortable
Annonceur Kimberly-Clark Worldwide, Inc.
Marque Andrex
Date de première diffusion/publication 2024 / 3
Secteur d'activité Papier toilette, mouchoirs en papier
Philosophie (langue originale) Andrex, the Kimberly Clark-owned toilet tissue brand, is encouraging the nation to challenge its toileting taboos with the launch of a bold new brand platform, created by FCB London.
 
At the heart of the ‘Get Comfortable’ platform is the truth that too many Brits are held back by their prudery and embarrassment about going to the toilet, and don’t have a healthy relationship with their everyday bodily functions.
 
Andrex, the UK’s biggest toilet paper brand, is tackling this issue head on and encouraging the nation to engage with their intimate wellness, by showing us there’s a better way.  FCB London brings this to life with a suite of assets, marking a distinct break not only from past Andrex campaigns but with the whole category.
 
The launch film, called ‘First Office Poo’, starts with a woman who unintentionally does an audible fart in front of her colleagues. A brief, awkward pause follows before she looks down to see the Andrex puppy under her desk, giving her an encouraging nod. 
 
Emboldened, she takes control of her destiny, grabbing a roll of Andrex and then striding  purposefully through the office with a toilet roll in hand. As the music builds to an assertive crescendo, the film ends with her entering the toilet, confidently owning her actions. 
 
Directed by lauded commercials director Andreas Nilsson, the film is visually striking with an arresting soundtrack but no voiceover, simply finishing with the words ‘Get Comfortable’ and the Andrex logo. Also absent are the usual toilet paper ad tropes, such as closeups of brand packaging and gleaming white bathrooms.
 
Research carried out by Andrex has found that it is incredibly common in the UK to fear using public loos. Half of us admit that being shy about our bowels stops us from pooing in the work toilets or at a romantic partner’s house, and 41% are even afraid of pooing when visiting their in-laws at home.
 
Some of the stats from this research are featured in VOD activity supporting the ‘Get Comfortable’ launch film while OOH executions use stand-out visuals and headlines like ‘Live unclenched’ and ‘Conquer the first office poo’, designed to get people to question their inhibitions around toileting.
 
 
The campaign breaks shortly after the launch of Andrex’s partnership with Bowel Cancer UK and ITV, with a joint campaign featuring past Big Brother housemates and Sharon Osbourne appearing in the final week of Celebrity Big Brother. This will be followed by a joint Andrex and Bowel Cancer UK VOD spot as part of the main ‘Get Comfortable’ campaign, entitled ‘Born Unembarrassed’. This spot launches in April (Bowel Cancer Awareness Month).
Type de média Télévision
Longueur
Maison de production
Montage
PDG
Responsable de la création
Responsable de la stratégie
Directeur de la production audiovisuelle
Directeur de la création
Head of Art
Business Director
Réalisateur
Réalisateur
Producteur
Producteur
Directeur de la photo
Directeur de la photo
Directeur Général
Responsable de la production
Directeur de la production
Chef décorateur
Stylist
Distribution
Post production
Coloriste
Montage
Monteur
Monteur
Music / Sound Design No.8
Sound Designer
Musique
Music Supervision
4

Andrex - Post Poo Euphoria

Une chorégraphie pour un spot décalé pour ce second opus qui signe la délivrance.

TitrePost Poo Euphoria
Agence
Campagne Get Comfortable
Annonceur Kimberly-Clark Worldwide, Inc.
Marque Andrex
Date de première diffusion/publication 2024 / 3
Secteur d'activité Papier toilette, mouchoirs en papier
Philosophie (langue originale) Andrex, the Kimberly Clark-owned toilet tissue brand, is encouraging the nation to challenge its toileting taboos with the launch of a bold new brand platform, created by FCB London.
 
At the heart of the ‘Get Comfortable’ platform is the truth that too many Brits are held back by their prudery and embarrassment about going to the toilet, and don’t have a healthy relationship with their everyday bodily functions.
 
Andrex, the UK’s biggest toilet paper brand, is tackling this issue head on and encouraging the nation to engage with their intimate wellness, by showing us there’s a better way.  FCB London brings this to life with a suite of assets, marking a distinct break not only from past Andrex campaigns but with the whole category.
 
The launch film, called ‘First Office Poo’, starts with a woman who unintentionally does an audible fart in front of her colleagues. A brief, awkward pause follows before she looks down to see the Andrex puppy under her desk, giving her an encouraging nod. 
 
Emboldened, she takes control of her destiny, grabbing a roll of Andrex and then striding  purposefully through the office with a toilet roll in hand. As the music builds to an assertive crescendo, the film ends with her entering the toilet, confidently owning her actions. 
 
Directed by lauded commercials director Andreas Nilsson, the film is visually striking with an arresting soundtrack but no voiceover, simply finishing with the words ‘Get Comfortable’ and the Andrex logo. Also absent are the usual toilet paper ad tropes, such as closeups of brand packaging and gleaming white bathrooms.
 
Research carried out by Andrex has found that it is incredibly common in the UK to fear using public loos. Half of us admit that being shy about our bowels stops us from pooing in the work toilets or at a romantic partner’s house, and 41% are even afraid of pooing when visiting their in-laws at home.
 
Some of the stats from this research are featured in VOD activity supporting the ‘Get Comfortable’ launch film while OOH executions use stand-out visuals and headlines like ‘Live unclenched’ and ‘Conquer the first office poo’, designed to get people to question their inhibitions around toileting.
 
 
The campaign breaks shortly after the launch of Andrex’s partnership with Bowel Cancer UK and ITV, with a joint campaign featuring past Big Brother housemates and Sharon Osbourne appearing in the final week of Celebrity Big Brother. This will be followed by a joint Andrex and Bowel Cancer UK VOD spot as part of the main ‘Get Comfortable’ campaign, entitled ‘Born Unembarrassed’. This spot launches in April (Bowel Cancer Awareness Month).
Type de média Télévision
Longueur
Maison de production
Montage
PDG
Responsable de la création
Responsable de la stratégie
Directeur de la production audiovisuelle
Directeur de la création
Head of Art
Business Director
Réalisateur
Réalisateur
Producteur
Producteur
Directeur de la photo
Directeur de la photo
Directeur Général
Responsable de la production
Directeur de la production
Chef décorateur
Stylist
Distribution
Post production
Coloriste
Montage
Monteur
Monteur
Music / Sound Design No.8
Sound Designer
Musique
Music Supervision
5

Perrier - As seen on the Terrasse

Il se passe tellement de choses en terrasse.

TitreAs seen on the Terrasse
Agence
Campagne As seen on the Terrasse
Annonceur Nestlé Waters
Marque Perrier
Date de première diffusion/publication 2024 / 3
Secteur d'activité Eaux minérales
Type de média Télévision
Longueur
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