Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
par Bruno Gralpois on  9 February 2018
Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... lire plus

Mark Tungate
par Mark Tungate on  5 February 2018
The 30 second spot still rules the Super Bowl, but brands are finding new ways of having fun during the big game. lire plus

Mark Tungate
par Mark Tungate on  5 February 2018
Le spot de 30 secondes est toujours le roi du Super Bowl américain, mais les marques trouvent de nouveaux moyens de divertir pendant le Grand Match ou plutôt, pendant les breaks. lire plus

Mark Tungate
par Mark Tungate on 12 January 2018
Voici quelques uns des mots et thèmes qui vont certainement continuer à faire l’actualité en 2018.  lire plus

Mark Tungate
par Mark Tungate on 10 January 2018
Here are some of the words and themes you’re likely to keep running into in 2018. lire plus

on  9 January 2018
When I was a boy, I heard “fear is better than respect”. I took it as you needed to make sure people feared you so respect was always shown. lire plus

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