Cannes in Context: Ok Go’s “Upside Down & Inside Out”
When weightless advertising is grounded in authenticity. lire plus
Insights: The Cutting Edge of Advertising tag: adforum - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Cannes in Context: Shiseido’s “High School Girl?”
Some things in life, and advertising, are not what they seem. lire plus
Global Headline Makers: Paul Gregson and Jono Flannery (Australia)
Jaws is to blame, of course. Anybody who has seen the movie at an impressionable age can’t help hearing that thump thump music every time they’re in the ocean, coupled with the feeling tha... lire plus
Why Are Ad Agencies So Poor At Appointing Their Creative Leaders?
Most agencies assume that if you are a very good creative, you will make a very good creative leader. Wrong. It’s a different job, different skill sets, different needs and abilities. lire plus
Super Bowl Ads That Aren't Hip: John Immesoete on Money, Ads, and The Big Game
The morning after the Super Bowl you will get up, turn on the TV, and Matt Lauer and crew will introduce a segment talking about the ads from the night before. And it begins. lire plus
Why The Best Agencies Don't Always Want to Pitch for Your Business
It may seem counterintuitive for agencies to walk away from new business prospects, but their reasons for doing so are often quite logical. lire plus
Weather Forecasts from the Cloud
Once upon a time, the only way to find out what the weather was doing was to check the forecast – or step outside. In both cases, apart from deciding what to wear, there were very few ways of taking advantage of the situation. lire plus
AdForum Summit NY 15 Press Review
Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source. lire plus
Ten Industry Trends from the AdForum Worldwide Summit
The invitation-only AdForum Worldwide Summit took place in New York from October 5-9. It brought together 30 agency search consultants with 23 agency CEOs... lire plus
When Your Car Drives You
Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... lire plus
Latest Jobs Posted
Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
New Bremen, Etats-Unis