Insights: The Cutting Edge of Advertising tag: automotive - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 11 October 2022
Sound is an integral piece in the puzzle of filmmaking. My first introduction to a “professional” sound experience was at the legendary VFX innovator Doug Trumbull’s studio. Doug was all about creating an experience for the audience.  lire plus

Mark Tungate
par Mark Tungate on  6 October 2022
The world’s leading auto show in terms of longevity and visitor numbers, the Mondial de l’Auto takes place in Paris this month. But the way cars are marketed is evolving. lire plus

Mark Tungate
par Mark Tungate on 17 October 2019
Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. lire plus

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