When Google Cardboard won the Grand Prix in the Mobile category at Cannes, it confirmed what a lot of agency people already knew: virtual reality is the new big thing in advertising.
In case yo... lire plus
When Pivotal Research Group recently downgraded many of the advertising Holding Company shares from hold to sell, the market was shocked. Especially as this was driven by the huge revelation that me... lire plus
Now for the sequel to my previous article, about the dismal performance of Italy at the Cannes Lions Festival. So how did we do this year? The 61st Cannes Advertising Festival awarded 1143 Lions: Ital... lire plus