Insights: The Cutting Edge of Advertising tag: customer-experience - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

India Fizer
par India Fizer on 23 November 2022
As the holidays are rapidly approaching, we take a look at the repositioning of retail marketing to zero in on more meaningful shopping experiences, reflecting a shift in the way consumers engage with brands and how they choose who to shop with. lire plus

Mark Tungate
par Mark Tungate on 13 December 2017
The Paris branch of “digital and data first” agency Fullsix recently unveiled a manifesto offering an alternative vision of CRM. Here are its conclusions in English for the first time. lire plus

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