Insights: The Cutting Edge of Advertising tag: how-to - Insights

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Laure Vandeghinste
par Laure Vandeghinste on  6 February 2020
Last year more than 7000 different case study films were entered at the Cannes Lions Festival. You could argue that case films have become the most important element of any creative idea. Unfortunately, making a good case film is still an ordeal for many. The book “From Cold Case to Gold Case” brings relief. It’s the first complete guide for case study films, written by award winning creative Peter Ampe. lire plus

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