Insights: The Cutting Edge of Advertising tag: super-bowl - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
par Mark Tungate on  8 February 2021
The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? lire plus

on  4 February 2019
We don’t need to spin up brandifestos or prove we understand them with weirdness or coolness or manufactured relevance.  lire plus

Mark Tungate
par Mark Tungate on  5 February 2018
Le spot de 30 secondes est toujours le roi du Super Bowl américain, mais les marques trouvent de nouveaux moyens de divertir pendant le Grand Match ou plutôt, pendant les breaks. lire plus

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