Insights: The Cutting Edge of Advertising tag: tbwa - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
par Mark Tungate on 12 January 2018
Voici quelques uns des mots et thèmes qui vont certainement continuer à faire l’actualité en 2018.  lire plus

Mark Tungate
par Mark Tungate on 10 January 2018
Here are some of the words and themes you’re likely to keep running into in 2018. lire plus

Philippe Paget
par Philippe Paget on  4 November 2015
Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source.  lire plus

Mark Tungate
par Mark Tungate on 12 October 2015
Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... lire plus

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