Insights: The Cutting Edge of Advertising tag: trinityp3

Insights: The Cutting Edge of Advertising tag: trinityp3 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Are Agency People Embarrassed About How They Make Their Living?

on 15 July 2021

Advertising agencies as an industry sector are defined by this very defensive approach to selling their services. But why is it that agencies of all sizes and life-stages adopt his attitude? lire plus

Large Or Small, Agencies Like to Be All Things to All People. Does Size Really Matter?

on 30 June 2021

At the AdForum Conference, there was a feeling that the prospective client could end up feeling that all agencies ultimately want to be ‘all things to all people’. lire plus

Agency Diversity Policies Are Great. Now – How About Improving Advertising Output to Match?

on 23 June 2021

It’s hard not to wonder about the point of changing management and staffing policies at great cost in effort and money when the work remains apparently so unaffected. lire plus

Is it Time for the Definition Of ‘Advertising’ to Evolve?

on 16 June 2021

What is it that ‘Advertising’ does that doesn’t take place in these other divisions and advertising companies? And why does it always sit apart as a discipline? lire plus

6 Marketing Management Tools Developed to Provide Optimal Performance

par Darren Woolley on 19 July 2015

Yes, technology is impacting all aspects of business, and especially marketing. But it is interesting that there are very few search, pitch or marketing management consultants who invest in technology... lire plus

When marketing procurement goes bad

par Darren Woolley on 24 May 2013

We often get complaints from agencies regarding procurement, but what they don’t realise is that we often go through a tender process in order to assist with running tenders. This may seem a little ... lire plus