| Titre | You've Got a Friend in Philly |
| Agence | Ogilvy UK |
| Campagne | You've Got a Friend in Philly (Mondelez) |
| Annonceur | Mondelez |
| Marque | Philadelphia |
| Date de première diffusion/publication | 2023 / 6 |
| Secteur d'activité | Produits laitiers, oeufs |
| Synopsis | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
| Résultat | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Agency | WPP |
| Equipe créative | WPP |
| Brand | Señor Z |
| Marketing Director | Kirsten McPherson |
| Directeur associé | Pumie Msengana |
| Chef de projet | Phoebe Salter |
| Directeur de la création | Jules Chalkley |
| Directeur de la création | Sam Cartmell |
| Directeur de la création | Dave Towers |
| Responsable de la stratégie | Jakub Hodbod |
| Directeur des Stratégies | Hannah Wren |
| Agency | Modern Influence |
| Equipe créative | Modern Influence |
| Production | Academy Films |
| Réalisateur | Vince Squibb |
| Producteur | Dave Birchall |
| Editorial | Jonnie Scarlett @ The Quarry |
| Monteur | Paul Watts |
| Monteur | Sam Jones |
| Post production | ETC |
| Effets spéciaux | ETC |
| Coloriste | Luke Morrison |
| Producteur | Olivia Jessop |
| Effets spéciaux | David Filipe |
| Musique | Bark Soho |
| Son | Bark Soho |
| Sound Engineer | Markus Ffitch |
| Musique | Theodore music |
| Son | Theodore music |
| Marketing Director | Vanessa Harrer |
| Head of Strategy | Derya Seyman |
| Brand Manager | Chiara Ziboni |
| Directeur des Stratégies | Krystyna Klimczak |
| Brand Manager | Raphael Capitani |
| Directeur associé | Dani O’Donnell |
| Project Director | Lily Greenwood |
| Designer | Joe Glover |
| Agency | Ogilvy Consulting |
| Directeur associé | Jenny McCoubrey |
| Business Director | Stephen Farrell |
| Business Director | Katie Lassman |
| Monteur | Christina Hill |
| Producteur exécutif | Olly Whitworth |
| Producteur | Emily Garaway |
| Musique | David Bass |