| Titre | Busy at Home |
| Agence | Lucky Generals |
| Campagne | This is Inner Peace |
| Annonceur | Ring LLC |
| Marque | Ring Camera |
| Date de première diffusion/publication | 2023 / 8 |
| Synopsis | Whether working up a sweat at the gym or tied up in a meeting, Lucky Generals’ first work for Ring takes a contemporary look at our modern-day door-step issues to show how Ring devices can alleviate the anxiety of not knowing what is going on at home. The campaign introduces a new creative platform and campaign line “This is inner peace”, which looks to reinforce Ring’s position as a leader in the home security space and create more awareness around its full range of innovative products. Lucky Generals has created four different light-hearted yet incisive and infinitely-recognisable scenarios where a Ring Video Doorbell or Security Camera springs to the rescue when people are unable to get to the door or be at home. |
| Type de média | Télévision |
| Longueur | |
| Brand | Sascha Ring |
| Equipe créative | Jess Scott-Hunter |
| Responsable de la production | Jess Scott-Hunter |
| Producteur | Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands) |
| Agence créative | Lucky Generals |
| Agence Média | OMD Dublin |
| Réalisateur | Adam |
| Réalisateur | Dave |
| Producteur, maison de production | Tom Farley |
| Maison de production | Arts & Sciences |
| Art | Arts & Sciences |
| Monteur | Max Windows |
| Post | Black Kite |
| Production | Black Kite |
| Son | Sam Robson |
| Son | George Castle |
| Head of Marketing | Matt Eyles |
| Lead Creative | Sarah Fronckevic |
| Directeur de création | Cary Da Costa |
| Marketing Manager | Ben Blood |
| Creative Team Manager | Tez Patel |
| Grade | George K |