| Titre | The Good Stuff |
| Agence | TBWA\Chiat\Day Los Angeles |
| Campagne | For the Birds |
| Annonceur | DIRECTV |
| Marque | DIRECTV |
| Date de première diffusion/publication | 2024 / 2 |
| Secteur d'activité | Services aux particuliers |
| Synopsis | DIRECTV, a leading provider of sports and entertainment for 30 years, today rolled out a national advertising campaign educating consumers on the the ease and benefits of streaming DIRECTV satellite-free. Shouting from the literal rooftops, DIRECTV has launched the all-new national advertising campaign aptly titled, “For The Birds” which speaks to the ability to enjoy all the benefits of DIRECTV via a high-speed internet connection. The campaign kicks off with a :30 hero television spot titled “The Good Stuff” featuring the outspoken and sarcastic “Bobby,” voiced by Steve Buscemi, and an even-tempered, optimistic “Frank,” voiced by Henry Winkler. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Jason Karley |
| Directeur de création | Mark Winters |
| Equipe créative | Juan Davila Morris |
| Equipe créative | Mark Bielik |
| Executive Director of Production | Anh Duong |
| Executive Director of Production | Robert Punchard |
| Senior Producer | Alicia Portner |
| Director of Business Affairs | Robin Rossi |
| Brand Director | Emily Gill-Heginbotham |
| Management Supervisor | Carlos Quintanilla |
| Responsable de la stratégie | Jen Costello |
| Associate Strategy Director | Sheida Karami |
| Maison de production | Biscuit |
| Réalisateur | Jeff Low |
| Founding Partner | Shawn Lacy |
| Producteur exécutif | Holly Vega |
| Responsable de la production | Sean Moody |
| Producteur | Emily Skinner |
| Directeur de la photo | Joao Padua |
| Editorial | Arcade Edit |
| EP | Crissy DeSimone |
| Monteur | Geoff Hounsell |
| Assistant | Fernando Raigoza |
| Post-Production audio | String & Tins |
| Sound Designer | Culum Simpson |
| Effets spéciaux | Untold Studios |
| Producteur exécutif | Ian Berry |
| Producteur | Nathan Hoad |
| Producteur | Alexandra Paton |
| Coordinateur de production | Annabelle Jenneau-Younes |
| Directeur de création | Ben Cronin |
| Effets spéciaux | Sam Driscoll |
| Effets spéciaux | Alex Grey |
| VFX Lead | Lewis Pickston |
| VFX Lead | Kartik Gupta |
| VFX Lead | Thomas Huizer |
| VFX Lead | Andrea Lacedelli |
| VFX Artist | Shariq Altaf |
| VFX Artist | Grace Davison |
| VFX Artist | Manon Cauzid |
| VFX Artist | Philippe Moine |
| VFX Artist | Joe Kane |
| VFX Artist | Alice Pott |
| VFX Artist | James Russell |
| VFX Artist | Cristina Serreli |
| VFX Artist | Tom Humphrey |
| VFX Artist | Ellie Risdon |
| VFX Artist | Marta Esteban Miñano |
| VFX Artist | James Primhak |
| VFX Artist | Kerim Camdzic |
| VFX Artist | Grant Bonser |
| VFX Artist | Bhavesh Budhkar |
| VFX Artist | Natasha Santiparp |
| VFX Artist | Irina Alzuru |
| Colorisation | Untold Studios |
| Coloriste | Julien Alary |
| Color Producer | Eli Sandal |
| Responsable de la création | Renati Fernandez |
| Directeur de création | Ryan Buckley |
| Concepteur / rédacteur | Lex Singer |
| Concepteur / rédacteur | Dylan Cimo |
| Directeur artistique | Laura Dickie |
| Directeur artistique | Jono Moore |
| Lead Business Affairs Manager | Emily Machtinger |
| Brand Director | Dalton Butler |
| Brand Executive | Justin Rocha |
| Chef de projet | Lawrence Gonzales |
| Executive Strategy Director | Kate Acosta |
| Stratégie | Hanna Schweitzer |
| Chef décorateur | Daniel Butts |
| Producteur | Alexa Berman |
| Directeur exécutif | Carl Philips |
| VFX Artist | Agnieszka Sanigorska |
| VFX Artist | Aniket Pital |
| VFX Artist | Chandrashekhar Ramprasad |
| VFX Artist | Jack Bond |
| VFX Artist | Liv Donlan |
| VFX Artist | Steve Garry |
| VFX Artist | Abhishek Changkakoty |
| VFX Artist | Bimal Bose |
| VFX Artist | Swati Barnwal |
| VFX Artist | T Sairam Kumar |
| VFX Artist | Roberto Valent |
| VFX Artist | Cyrille Gohier |
| VFX Artist | Tom Pegg |
| VFX Artist | Hollie Gilbert |
| VFX Artist | Darja Sidorova |
| VFX Artist | John Ozorio |
| VFX Artist | Naren NV |
| VFX Artist | Roger Chiaw |
| VFX Artist | Ed Babb |