The consumer is the hero. Gone are the good old days, when marketing was all "push and pull". We’re back to the core of our profession - the consumer. But how far do we know the consumer like an old friend ? This is our third focus - our partnership with countless people from all walks of life taking part in group discussions and interviews in our agency, week after week. Personal contact enables us to build lasting relationships and see how dreams, desires, ideas and tastes evolve. This intense partnership means you only need half a word to quickly make something clear to each other. Some call it effective communication, we call it credible communication that seduces and convinces. At Publicis it’s a long established tradition. Partnership with the consumer is at the heart of our network and creativity. That’s why we can say we don’t just know consumers like old friends. They really are old friends.