| Titre | Mentos® Fresh Talent (Film) |
| Agence | DENTSU CREATIVE |
| Campagne | Mentos Fresh Talent |
| Annonceur | Perfetti Van Melle |
| Marque | Mentos |
| Date de première diffusion/publication | 2023 / 10 |
| Produit | CONFECTIONNERY |
| Secteur d'activité | Bonbons |
| Slogan | Mentos révèle la fraîcheur des artistes de demain |
| Synopsis | To re-engage the younger generation with Mentos, the iconic brand of freshness, we have launched a music label, Fresh Talent. The label reveals the freshness of unknown young artists and helps them emerge. In partnership with music reference Spotify, using their data, we identified 4 promising young artists from hundreds of profiles, with very few streams but great potential. As a music label, we revealed their talent and put them in the spotlight: music production, style, art direction, script, photos, interviews. We launched their very first video clip and put them on YouTube, Instagram and TikTok. |
| Type de média | Etude de cas |
| Longueur | |
| Contributions agence | Dentsu X |
| Directeur de la création | Sébastien Zanini |
| Deputy Managing Director | Sébastien Zanini |
| PDG | Cécile Bitoun |
| Deputy Managing Director | Amélie Ozouf |
| Deputy Managing Director | Jenny MONTEIRO |
| Directeur du planning stratégique | Alexandra Servant-Rony |
| Producteur | Dorian Salort |
| Directeur Général | Nathael Duboc |
| General Manager | Nathael Duboc |
| Réalisateur | Liswaya |
| Directeur artistique | Benoit DELDIQUE |
| Concepteur / rédacteur | Sacha Baroukh |
| Chef de projet | Mathilde Roux |
| Chef de groupe | Caroline DE ABREU |
| Responsable de la production | Anthony RATON |
| Grade | Romain Loiseau |
| Chef de projet | Sonia Fadel |
| Producteur son | Lisa Chaumont |
| Responsable de la production | Sébastien Cosset |
| Directeur de la production | Sébastien Cosset |
| Responsable de la publicité (annonceur) | Lila Mouhoubi |
| Marketing Director | Sonia Depoilly |
| PDG | Cécile Bitoun |
| Motion design | Priveen AMIRTHALINGAM |
| Planneur stratégique | Zoé Delmere |
| PDG | Véronique Margerit |
| Directeur associé | Sylvie Le Clech |
| Consultant | Olivier Carne |
| Consultant | Joffrey Dutto |
| Consultant | Laure-Anne Thebia |
| Assistant de Production | Laura Giovanonni |
| Assistant Réalisateur | Naïma Ometak |
| Directeur de la photo | Juanjo L.Salazar |
| Post production | Céline Séné |
| Monteur | Richard Guyot |
| Maison de production | Blackbox |
| Post production | Back Up |
| Post-Production audio | The Mixmen |
| Sound Track | The Mixmen |
| Executive Creative Director | Sébastien Zanini |
| Deputy Managing Director | Sébastien Zanini |
| Art Director | Benoit DELDIQUE |
| Copywriter | Sacha Baroukh |
| Advertising Manager | Lila Mouhoubi |
| Marketing Director | Sonia Depoilly |
| CEO | Nathael Duboc |
| Deputy Managing Director | Amélie Ozouf |
| Motion Design | Priveen AMIRTHALINGAM |
| Strategic Planning Director | Alexandra Servant-Rony |
| Strategic Planner | Zoé Delmere |
| Project Manager | Mathilde Roux |
| Agency Contribution | Dentsu X |
| Chief Executive Officer (CEO) | Véronique Margerit |
| Deputy Managing Director | Jenny MONTEIRO |
| Managing Partner | Sylvie Le Clech |
| Account Executive | Caroline DE ABREU |
| Consultant | Olivier Carne |