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D&AD Awards

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London, Royaume-Uni

2016 D&AD Awards Award Winners

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2016 D&AD - Black Pencil - Service Innovations
Creativity for Good

3 Words To Address The World

AGENCE: WHAT3WORDS
MARQUE: What3Words
CATéGORIE: Service Innovations
RéCOMPENSE: Black Pencil
ANNONCEUR: What3Words

2016 D&AD - White Pencil - Service Innovations
Creativity for Good

CLEVER BUOY

AGENCE: M&C Saatchi
MARQUE: Optus
CATéGORIE: Service Innovations
RéCOMPENSE: White Pencil
ANNONCEUR: Optus Pty. Ltd.

2016 D&AD - White Pencil - Advertising & Marketing Communications - Brand
Creativity for Good

Security Moms

AGENCE: .
MARQUE: Sport Clube Do Recife
CATéGORIE: Advertising & Marketing Communications - Brand
RéCOMPENSE: White Pencil
ANNONCEUR: Sport Clube Do Recife

2016 D&AD - Yellow Pencil - Direct Mail
Direct

The HIV+ Issue

AGENCE: Saatchi & Saatchi Geneva
MARQUE: Vangardist Magazine
CATéGORIE: Direct Mail
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Vangardist Magazine

2016 D&AD - Yellow Pencil - Direct Acquisition & Retention
Direct

The Interactive Form

AGENCE: BETC Paris
MARQUE: Canal +
CATéGORIE: Direct Acquisition & Retention
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Canal+

2016 D&AD - Yellow Pencil - Creative B2C Campaign - Low Budget - Under 60k
PR

Color For The Colorblind

AGENCE: FCB Chicago
MARQUE: Valspar
CATéGORIE: Creative B2C Campaign - Low Budget - Under 60k
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Valspar Corporation

2016 D&AD - Yellow Pencil - Integrated Digital Campaigns
Digital Marketing

Groceries Not Guns

AGENCE: Grey Group Canada
MARQUE: Moms Demand Action for Gun Sense in America
CATéGORIE: Integrated Digital Campaigns
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Moms Demand Action for Gun Sense in America

2016 D&AD - Yellow Pencil - Branded Content & Entertainment - Live Experience
Branded Film Content & Entertainment

Unforgotten (Case Film)

AGENCE: FCB Chicago
MARQUE: Illinois Council Against Handgun Violence
CATéGORIE: Branded Content & Entertainment - Live Experience
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Illinois Council Against Handgun Violence

2016 D&AD - Yellow Pencil - Best Public Affairs Campaign
PR

Holograms For Freedom

AGENCE: DDB Madrid
MARQUE: No Somos Delito
CATéGORIE: Best Public Affairs Campaign
RéCOMPENSE: Yellow Pencil
ANNONCEUR: No Somos Delito

2016 D&AD - Yellow Pencil - Innovative Product Design
Product Design

Funtastic Hand

AGENCE: Publicis Colombia
MARQUE: Cirec Foundation
CATéGORIE: Innovative Product Design
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Cirec Foundation (Rehabilitation and Prosthesis Center)

2016 D&AD - Yellow Pencil - Use of Music for Film Advertising
Film Advertising Crafts

Silver Skaters

AGENCE: Saatchi & Saatchi
MARQUE: Rekorderlig
CATéGORIE: Use of Music for Film Advertising
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Rekorderlig

2016 D&AD - Yellow Pencil - Innovative Media
Integrated & Innovative Media

Emoji Ordering

AGENCE: CP+B
MARQUE: Domino's Pizza
CATéGORIE: Innovative Media
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Domino's Pizza

2016 D&AD - Yellow Pencil - Integrated - Large Business (over 500 employees)
Integrated & Innovative Media

Newcastle Band of Brands

AGENCE: Droga5
MARQUE: Newcastle Brown Ale
CATéGORIE: Integrated - Large Business (over 500 employees)
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Heineken

2016 D&AD - Yellow Pencil - Mobile Apps
Mobile Marketing

Make Up Genius

AGENCE: McCann Paris
MARQUE: L'Oréal
CATéGORIE: Mobile Apps
RéCOMPENSE: Yellow Pencil
ANNONCEUR: L'Oréal

2016 D&AD - Yellow Pencil - TV Commercials 41-60 seconds
Film Advertising

Proudly Seeking Pleasure

AGENCE: LOLA MullenLowe
MARQUE: Magnum
CATéGORIE: TV Commercials 41-60 seconds
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Unilever

2016 D&AD - Yellow Pencil - Cinema Commercials 61-120 Seconds
Film Advertising

Shoplifters

AGENCE: adam&eveDDB
MARQUE: Harvey Nichols
CATéGORIE: Cinema Commercials 61-120 Seconds
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Harvey Nichols

2016 D&AD - Yellow Pencil - Direct Product & Service
Direct

Brewtroleum - The Process

AGENCE: Colenso BBDO Auckland
MARQUE: DB Export
CATéGORIE: Direct Product & Service
RéCOMPENSE: Yellow Pencil
ANNONCEUR: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Ambient
Outdoor Advertising

Brewtroleum - The Process

AGENCE: Colenso BBDO Auckland
MARQUE: DB Export
CATéGORIE: Ambient
RéCOMPENSE: Yellow Pencil
ANNONCEUR: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Use of Music for Film Advertising
Film Advertising Crafts

Rule Yourself | Michael Phelps

AGENCE: Droga5
MARQUE: Under Armour
CATéGORIE: Use of Music for Film Advertising
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Under Armour

2016 D&AD - Yellow Pencil - Direction for Film Advertising
Film Advertising Crafts

Rule Yourself | Michael Phelps

AGENCE: Droga5
MARQUE: Under Armour
CATéGORIE: Direction for Film Advertising
RéCOMPENSE: Yellow Pencil
ANNONCEUR: Under Armour