A propos de Retail Advertising & Marketing Association RAMA
In the new century, in the new economy, the customer is in charge. They can go anywhere they choose, anytime. They own the brand. Retailers' simply manage it for them. The challenge for marketers is to be chosen by more customers more often than the competition. Winners will employ a custom-mixed blend of old and new approaches to reach consumers one-to-one and deliver value and satisfaction.