| Titre | Get Closer (83s) |
| Agence | Redtree Productions, Inc. |
| Campagne | Get Closer |
| Annonceur | Bose Corporation |
| Marque | Bose |
| Mise en ligne | Octobre 2017 |
| Secteur d'activité | Electronique grand public, audiovisuel |
| Synopsis | Bose has enjoyed leadership in the audio market for over sixty years. During this time, the brand’s marketing strategy relied heavily on the innovative headphone technology to speak for itself. With the release of Beats by Dre, however, the company had to rethink its marketing approach, which had shifted from superior listening experience to attitude and style. The new competition challenged Bose to develop an emotionally charged long-term campaign concept focused on passion. “Bose. Get Closer” put the brand back on the map, increasing its value sales by over 40% in each targeted market. |
| Type de média | Télévision |
| Longueur |