Titre | Campbell’s pAIntings: OOH (6) |
Agence | Zulu Alpha Kilo |
Campagne | Campbell’s pAIntings |
Annonceur | Campbell's |
Marque | Campbell Company of Canada |
Date de première diffusion/publication | 2024 / 3 |
Secteur d'activité | Alimentation |
Synopsis | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
Type de média | Affichage |
Agency | Zulu Alpha Kilo |
Maison de production | Zulubot |
Sociéte de création sonore | Zulubot |
Studio | Zulubot |
Post | Zulubot |
Public Relations | spPR |
Creative Chairman | Zak Mroueh |
Responsable de la création | Brian Murray |
Responsable de la création | Jenny Glover |
Producteur, agence | Ola Stodulska |
Executive Strategy Director | Heather Segal |
Directeur exécutif | Sean Bell |
Technology | Sean Bell |
Strategy Team | Aurora Stewart de Peña |
Directeur de création associé | Michael Romaniuk |
Directeur artistique | Michael Romaniuk |
Responsable de budget agence | Alyssa Guttman |
Post | Sarah Dayus |
Directeur de création associé | Marco Buchar |
Concepteur / rédacteur | Marco Buchar |
Artiste de production | Mila Lukezich |
Producteur, agence | Steven Czikk |
Equipe média | Christina Falconer |
Equipe média | Doyeon Kim |
Equipe média | Varun Oza |
Online Producer | Lena Hamady |
Post | Lena Hamady |
RP | Sonia Prashar |
RP | Aileen O’Sullivan |
RP | Nikita Shivdasani |
Monteur | Oren Michaels |
Mix Engineer | Oren Michaels |
Studio Manager | Sandra Noto |
Studio Manager | Henry Eugenio |
Agence Média | Spark Foundry |