Pump - "Make like Water"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, Nouvelle-Zélande

5796

Titre	Make like Water
Agence	Saatchi & Saatchi New Zealand
Campagne	Make like Water
Annonceur	Pump
Marque	Pump
Date de première diffusion/publication	2011 / 11
Secteur d'activité	Eaux minérales
Synopsis	A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non‐preachy...just a bottle full of laughs. The campaign launched online with facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery.
Type de média	Sites Internet
Directeur de la création	Antonio Navas
Directeur de création	Anne Boothroyd
Concepteur / rédacteur	Slade Gill
Directeur artistique	Brad Collett
Directeur de clientèle	Simon Wedde
Maison de production	Plaza Films
Digital Designer	Alex Waskiewicz
Digital Developer	Matt Skinner
Responsable de budget agence	Brodie Reid
Producteur, agence	Natasha Gill
Producteur	Peter Masterton