| Titre | SantinoSafetySystem - #DontTextandDrive |
| Agence | Saatchi & Saatchi |
| Campagne | Santino Safety System |
| Annonceur | Groupama |
| Marque | Santino Safety System |
| Date de première diffusion/publication | 2016 / 10 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Synopsis | The idea starts from a local custom: Italians have always appealed Santini (religious icons on the car dashboard) to feel safe at the wheel. But today, it seems like there’s no Saint able to save them from the temptation of reading a smartphone notification, and texting while driving has become the first cause of car accidents. We’ve created a new Santino that protects Italian drivers for real: Santino Safety System, the first Santino that, thanks to NFC technology, can dialogue with the driver’s smartphone, blocking incoming notifications and answering in his or her place to chat and SMS. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Agostino Toscana |
| Directeur de création | Alessandro Orlandi |
| Directeur de création | Manuel Musilli |
| Directeur artistique | Alessio Bianconi |
| Concepteur / rédacteur | Alice Scornajenghi |
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