Titre | Humanity's First Queue |
Agence | ROSA PARIS |
Campagne | Humanity's First Queue |
Annonceur | Monoprix |
Marque | Monoprix |
Date de première diffusion/publication | 2019 / 5 |
Secteur d'activité | Grande distribution |
Synopsis | Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude. |
Type de média | Film Web |
Longueur | |
Marché | Ukraine |
Maison de production | Partizan Paris |
Son | Schmooze |
Post production | Mikros Image |
Maison de production | FAMILY Production |
Agence Média | Blue 449 |
Responsable de la création | Gilles Fichteberg |
Responsable de la création | Jean-Francois Sacco |
Founder | Jean-Patrick Chiquiar |
Directeur artistique | Cerise Leclerc |
Concepteur / rédacteur | Louise Mussot |
Réalisateur | Antoine Bardou-Jacquet |
Managing Director/Head of Strategic Planning | Sacha Lacroix |
Directeur de création associé | Quentin Labat |
Directeur de clientèle | Lucile Wissocq |
Responsable de budget agence | Justine Ducher |
Producteur TV agence | Thomas Laurent |
Planneur stratégique | Sarah Herbain |
Head of Digital Strategy | Jeanne Neuschwander |
Community Manager | Calliste Garrabos |
Social Media Strategist | Charlotte Giraud |
PR manager | Mélanie Colléou |
Monteur | Sophie Reine |
Producteur | Khalid Tahhar |
Directeur de la production | Isabelle Labeylie |
Assistant Réalisateur | Olivier Coulhon |
Directeur de la photo | Marc Gomez del Moral |
Costume | Elise Bouquet |
Chef décorateur | Alexandre Vivet |
Maquilleur | Annabelle Petit |
Producteur son | Matthieu Sibony |
Producteur son | Grégoire Galian |
Sound Engineer | Sylvain Rety |
Post production | Sébastien Gros |
Post production | Jonathan Trebois |
PDG | Pascal Crifo |
Deputy Managing Director | Marion Haan |
Senior Business Manager | Florence Mary |
Head of Brand Activation | Fouad Hachani |
Head of Marketing, Digital & Innovation | Florence Chafiotte |
Brand & Image Director | Nicolas Gobert |
Communications and Media Manager | Stéphanie Jallet |