Anchor Butter - "Butter the Food. Butter the Mood 1"

Engine UK

Engine UK London, Royaume-Uni

3394

Marque: Anchor Butter
Pays: Royaume-Uni

Annonceur: Fonterra Brands

Titre	Butter the Food. Butter the Mood 1
Agence	Engine UK
Campagne	Butter the Food. Butter the Mood
Annonceur	Fonterra Brands
Marque	Anchor Butter
Date de première diffusion/publication	2022 / 1
Secteur d'activité	Beurre
Philosophie	Engine Creative’s latest work for Anchor Butter takes the long-running “Butter the Food. Butter the Mood” campaign into new, fun places, with a series of TV, digital, social, print and radio executions that capture the ways in which adding delicious Anchor Butter to your food can change your day for the better. The campaign is all about sharing the uplifting feeling that comes from spreading Anchor, and how eating food that is oozing with delicious butter triggers a playful mindset – and even sets off an unexpected chain of events. Set around a local food truck, we see various people, from individuals to families, and from every generation, tucking into delicious Anchor-buttered food of all types. Whether they are eating bread rolls, sweetcorn, scones, or sizzling steaks, their enjoyment is brought to life in charming moments that provide the viewers at home with the same feeling of delight as the cast of characters enjoying their buttery treats. The TV and digital campaign is accompanied by humorous radio ads, as well as outdoor executions that use visual puns – using a combination of delicious buttered food and black and white imagery – to make people smile.
Type de média	Billboard digital
Longueur	5 seconds
Son	Wave Studios
Responsable de la création	Billy Faithfull
Directeur de création	Steve Hawthorne
Equipe créative	Ollie Agius
Equipe créative	Pete Ioulianou
Head of Film	Melody Sylvester
Head of Strategy	Liz Baines
Senior Strategist	Kath Morris
Direction commerciale/Conseil client	Rich Williams
Direction commerciale/Conseil client	Megan Seaby
Direction commerciale/Conseil client	Madison Bolton
Producteur exécutif	Bradley Woodus
Producteur	Zoe Lynch
Chef de projet	Sophie Richaume
Photographe	Joe Giacomet
Maison de production	Blinkink
Réalisateur	Joseph Mann
Producteur	Josh Smith
Producteur exécutif	Bart Yates
Monteur	Max Windows
Montage	Stitch
Post production	Freefolk
Sound Designer	Tony Rapaccioli
Directeur de la photo	Alex Barber
Media planning/buying	Carat