Temptations - "Fashion Cat"

adam&eveDDB

adam&eveDDB London, Royaume-Uni

Awards

3040

Marque: Temptations
Pays: Royaume-Uni

Annonceur: Mars Petcare

Titre	Fashion Cat
Agence	adam&eveDDB
Campagne	Cats Lose Their Cool
Annonceur	Mars Petcare
Marque	Temptations
Date de première diffusion/publication	2023 / 2
Secteur d'activité	Aliments, services et produits pour animaux
Philosophie	The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats.
Type de média	Plateforme d'activation à 360°
Longueur	15 seconds
Montage	Marshall Street Editors
Son	Factory Studios
Responsable de la publicité (annonceur)	Jean-Paul Jansen
Responsable de la publicité (annonceur)	Edwin Padilla
Responsable de la publicité (annonceur)	Ellora Esbrook
Responsable de la publicité (annonceur)	Gilda Bailey
Responsable de la publicité (annonceur)	Hannah Olsen
Responsable de la publicité (annonceur)	Crosby Wright
Responsable de la publicité (annonceur)	Annie Pulizzi
Responsable de la création	Richard Brim
Equipe créative	Ben Robinson
Equipe créative	Mike Whiteside
Directeur de création	Colin Booth
Directeur de création	Ben Stilitz
Producteur, agence	Jess Middleton
Executive Strategy Director	Nick Hirst
Planning Director	Jack Spicer
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Senior Project Manager	Becky Faloju
Group Managing Director	Miranda Hipwell
Business Director	Skye Stoppani
Directeur de clientèle	Harriet Carter
Directeur de clientèle	Sarah Cornish
Directeur de clientèle	Kathryn Armstrong
Responsable de budget agence	Alexandra Burchett
Executive Content Director	Jess Taylor
Social Director	Phoebe Wright
Social Creative	Judith Tulkens
Executive Content Producer	Stephen Mead
Post-production Producer	Olivia Hards
Head of Motion Graphics	Ed Christie
Motion Director	Hash Khan
Producteur print	Olly Ravaux
Senior Business Affairs Manager	Gemma Davies
Maison de production	Smuggler Films
Réalisateur	Randy Krallman
Producteur	Gustav Geldenhuys
Directeur de la production	Adam Evans
Post production	Black Kite Studios
VFX Shoot Supervisor	Chris Mortimer
Coloriste	George Kyriacou
VFX Supervisor	Bruno Fukumothi
Compositing	Srinivasan Chandrasekaran
Producteur	Paul Branch
Monteur	Matt Pochettino
Assistant Monteur	Nicole Angliss
Assistant Monteur	Rebecca Spaven
Editorial Producer	S.J. O’Mara
Sound Design and Mix	Jon Clarke
Sound Design and Mix	Dan Beckwith
Assistant Sound Designer	Harry Boyce
Producteur son	Beth Massey
PR Agency	Weber Shandwick - London
PR VP, Client Experience	Caitlin Immel
PR Account Director	Samantha Barron
PR manager	Madison Miller
PR Senior Associate	Ellie Halter
PR Senior Associate, Media Relations	Jaime Castile
Agence Média	EssenceMediacom
Media Director, Planning	Melanie Sayed
Planneur Media	Ella Farruggia
Media Planning Supervisor	Faith Torppey