Canadian Premature Babies Foundation (CPBF) - "PREEMI"

DDB Canada

DDB Canada Edmonton, Canada

Awards

504

Cette création fait partie de la Collection Act Responsible

Marque: Canadian Premature Babies Foundation (CPBF)
Pays: Canada

Annonceur: Canadian Premature Babies Foundation

Titre	PREEMI
Brief	1 in 10 babies is born prematurely. Getting developmental support is critical. But parents of premature babies can feel overwhelmed and isolated, and they don’t know how to help.What if we made a tool just for preemie babies that could tangibly help them at the most crucial point of their development journey?Introducing Preemi™, the stuffie designed to help premature babies thrive. Created in collaboration with NICU nurses, Preemi™ is made to calm the nervous system, promote gross motor development, and enhance brain development. Preemi™ features an internal haptic device that mimics mom’s heartbeat and a coiled tail that imitates the umbilical cord. It is made of antimicrobial material and features a high contrast pattern for developing vision.
Agence	DDB Canada
Campagne	PREEMI
Annonceur	Canadian Premature Babies Foundation
Marque	Canadian Premature Babies Foundation (CPBF)
Date de première diffusion/publication	2022 / 11
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	The Canadian Premature Babies Foundation is a non-profit organization committed to supporting and advocating for parents of babies born too early.
Type de média	Etude de cas
Directeur de la création	Adam Thur
Directeur de la création	Rica Eckersley
Directeur artistique	Adam Thur
Concepteur / rédacteur	Rica Eckersley
Design Director	Hadas Grossman - VP
Designer	Hilary Zak
Designer	Mike Berson
Stratégie	Hadas Grossman - VP
Vice President (VP)	Kathy Shapka
Directeur média	Kathy Shapka
Producteur exécutif	Tasha Jameson
Producteur	Nicole Camus
Group Account Director	Shannon Rothschild
PDG	Eve Remillard-Larose
Coordinateur de production	Mena Rizk
Video Production	Frankie Content
Impression	Flexx Studio