White Claw x TOMBOGO - "White Claw Lookbook"

VCCP US

VCCP US New York, Etats-Unis

985

Marque: White Claw x TOMBOGO
Pays: Etats-Unis

Annonceur: White Claw Hard Seltzer

Titre	White Claw Lookbook
Agence	VCCP US
Campagne	White Claw x TOMBOGO
Annonceur	White Claw Hard Seltzer
Marque	White Claw x TOMBOGO
Mise en ligne	Décembre 2023
Secteur d'activité	Spiritueux
Synopsis	Hard seltzer isn’t the first thing that comes to mind when we think of fashion and arts. Until now. White Claw is disrupting the fashion industry through a new partnership with TOMBOGO featuring an entire capsule collection. Developed in partnership with White Claw’s strategic and creative agency of record, VCCP US, as well as Edelman, Haworth, and Ten35, the collection drops today with a kick-off event at Maps Wynwood in tandem with one of Miami’s biggest weeks of the year. HighSnobiety facilitated the partnership. The activation will feature a pop-up art installation showcasing the capsule collection, a White Claw bar exclusively serving vodka, and a custom t-shirt station in a custom-branded venue. Denzel Curry, a Miami-born and raised rapper best known for his songs “Ultimate” and “Walkin,” will headline a performance at White Claw Mainstage. Each piece of the collection features custom can tabs in the White Claw brand flavors with logos placed on the corners. Contrast stitching incorporates White Claw’s famous color-coded tabs to pull together the core pieces, including pockets to specifically fit a White Claw can. The streetwear collection includes a button-down shirt, jacket, and pants. There will also be one of a kind pieces including a jeweled necklace, earrings and bracelet, as well as a belt made entirely out of can tabs. The launch comes on the heels of White Claw’s initial partnership with TOMBOGO to launch a CLAW bag during New York Fashion Week.
Type de média	Presse & publications
Responsable de la création	Jed Grossman
Head of Account Management	Jordan Wood
Directeur de création groupe	Gianmaria Schonlieb
Directeur de clientèle	Xi Chen
Directeur de clientèle	Allegra Dowding
Directeur des Stratégies	Luke Alexander-Gross
Design Director	John Olson
Responsable de budget agence	Emily Inzero
Directeur de création	Nikki Mirsaeid
Responsable de la stratégie	Jonny Shaw
Directeur des Stratégies	Kenny Lloyd
Content Creator	Greer Hiltabidle
Content Creator	Madeleine Fournier
Designer	Dana Johnson
Directeur de clientèle	Jacob Cochran
Brand Partnerships Director	Matthew Talomie
Stratégie/Planning	Edelman
Marketing Director	Chelsea Nemec
Stratégie/Planning	Ten35
Senior Account Executive	Maya Gossett
Chef de groupe	Marilyn Vazquez
Stratégie/Planning	Haworth
Directeur média	Amanda Pederson