Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women. lire plus
La Filière Communication, l’AFDAS et l’AACC (Association des Agences-Conseils en Communication) en partenariat avec les principales associations et organisations professionnelles du secteur s’associent pour lancer la première SEMAINE DES MÉTIERS DE LA COMMUNICATION du 18 au 22 mars 2024. lire plus
With the Olympic Games coming to Paris this summer, the French sports retail chain is likely to benefit from the nation’s big moment. And it’s making the most of it, with a new mission statement and logo, as well as an ad campaign from AMV BBDO. lire plus
March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. lire plus
Le 8 mars marque la journée internationale des droits des femmes. Avec la France faisant de l’IVG un droit constitutionnel (une première mondiale) quelques jours seulement auparavant, nous avons décidé de nous concentrer sur les campagnes en faveur de l’égalité et de l’émancipation des femmes. lire plus
The theme for this International Women’s Day, “Invest in Women: Accelerate Progress,” greatly benefits the advertising industry – both men and women – and is key to nurturing the next generation of women by providing them with support, opportunities, and resources to thrive. lire plus
New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. lire plus
From in-store product samples to printed circulars, retailers have always used their spaces to influence purchases. The goal remains the same: engage shoppers with their wallets already open and drive sales. lire plus
While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. lire plus
Brad Gilbert of VCCP Media shares guiding principles for navigating the complexities of 2024 with confidence and conviction, crafting media strategies that drive meaningful impact and propel brands towards sustained success. lire plus