Paul Rand is known as one of the most iconic graphic designers in American history, but his contributions are even greater than that. He elevated commercial artistry into graphic design. lire plus
Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. lire plus
Le déménagement d'une agence a rarement généré autant de publicité, mais il faut bien dire que la transformation, par BETC, des Magasins Généraux (un bâtiment couvert de graffitis dans la banlieue parisienne de Pantin) était à la fois audacieuse et visionnaire. lire plus