South Ural State University (National Research University), Russia Equipe

Courses

• International Marketing Communications (SUSU, undergraduates)
• Global/ International Marketing (SUSU, Clark University, Mount St. Mary’s University, Zhejiang University, graduates)
• Seminars in Key Issues of Advertising and PR in Russia and Abroad (SUSU, graduates)
• Design of Advertising Campaign (SUSU, undergraduates)

Research Interests

• Native Perception Patterns and Ad Layout Design
• Language and Rhetoric of International Advertising
• Rhetoric of Guanxi in Chinese Advertising

Awards and Grants

• Fulbright Small Grants, book “My Fulbright Adventures in the USA” (2015)
• Second Best Paper Award, The 3rd International Conference on Cross-Cultural Management & 7th Cross-Strait Conference on Enterprise Management, Shanghai (2013)
• Fulbright Scholar-in-Residence Grant, Mount St. Mary’s University, courses “International Marketing from Non-Western Perspective”, “Cases in International Advertising and PR” (2012)

Sabbaticals

• Shandong Institute of Business and Technology (Yantai, China), research into perception patterns of Chinese students, summer 2010
• Deenbandhu Chhotu Ram University of Science and Technology, (Murthal-Sonepat India), research into perception patterns of bilingual Indian students, August-November 2014
• Universidad de Occidente (Culiacan, Mexico), research into perception patterns of Mexican students, August-September 2015.

Papers and books

• Shabalina, O. (2011) Simvolika Guanxi v kitaiskoi reklam’e [Guanxi Symbols in Chinese Advertising]. Reklama: teoria i praktika, vol. 6(48), pp. 334-385.
• Shabalina, O. (2014) Cross-cultural Study of Sentence Word Order and Its Impact on Ad Layout. V mir’e nauchnykh otkrytii (Sotsial’no-gumanitarnye nauki), vol. 9.2(57), pp. 688-707.
• Shabalina, O. (2014) Ritorika mezhdunarodnykh marketingovykh kommunikatsii [Rhetoric of International Marketing Communications]. Chelyabinsk: Publishing House of South-Ural State University (Russia).

Conferences

• “Pilot Study of Russian Students’ Perception Pattern and its Implications for Global Advertising Practitioners,” 7th Intercultural Management Congress, Lodz, Poland (2013) *Invited Talk.
• “Understanding Chinese Students’ Perception Pattern and its Implication for Global Advertising Practitioners,” The 3rd International Conference in Cross-Cultural Management & the 7th Cross-Strait Conference on Business Management, Shanghai (2013).
• Shabalina, O. (2015), “Perception Patterns of Bilingual Indian Students and Their Implications in Developing Ad Layouts,” Improving Business Practice through Marketing Insight: Proceedings of 2015 AMA Summer Marketing Educators' Conference, Chicago (IL).
• “International Marketing: Cross-Cultural Study,” Experiencias de Investigacion en Rusia: Congreso de Ciencias Economico-Administrativas, Mazatlan (Mexico) (2015) *Invited Talk
• “Native Perception Patterns of Mexican Students and Their Implications for Global Advertising Practitioners in Developing Ad Layouts,” Communication’s Civic Callings: Annual 102nd NCA Convention, Philadelphia (PA) (2016).