Carmichael Lynch Insights

Saputo USA’s (SUSA, Saputo) Treasure Cave, America’s original cave-aged blue cheese brand, announced today the launch of a wonderful and wacky new brand campaign that invites consumers to explore the brand’s blue cheese flavor and cave origins with the notion that “You Might Love It Here.” lire plus

Montchevre, the leading U.S. goat cheese brand from Saputo USA (SUSA, Saputo), announces the launch of its new brand campaign encouraging consumers to “Make Mischief with Montchevre.” lire plus

Yes, the work is good, but it’s not even that. It’s the passion and just undeniable love for it. lire plus

We’re already onto the next big brief, which I’m wildly excited about. lire plus

There is a ton of overlap in terms of what we’re interested in, our tastes, senses of humor, and the way we think. lire plus

Being around people with a healthy skepticism of all things marketing-related helps a lot, too. lire plus

We are now into our 12th year of working very closely with Subaru of America. They are a true partner in the development of our work so rarely are they shocked or surprised. lire plus

"I was college senior and randomly saw this and it stopped me in my tracks and confirmed my career choice and my love of advertising and its power." lire plus

We seem to be living in an uncertain world of alternative facts, where Saturday Night Live spoofs no longer seem like satire but there is some comfort in embracing the humor... lire plus

Start your day with AdForum’s daily round-up of the latest news, trends, and notable work in the advertising industry. Twitter Extends Reach of Promoted Tweets and Videos across Mobile Ad Network lire plus