PURPOSE-DRIVEN CAMPAIGNS WERE AT THE FORE IN A CATEGORY THAT DISPLAYED ECLECTIC MEDIA CHOICES.
Dove and Ogilvy continue to set the standard in this category, continuing their long-running battle to protect women against negative influences. Technology also came into play last year to help blind people and Parkinson’s sufferers. But one of the campaigns that reaped the most press coverage – “The Hornicultural Society” – deployed a fun insight involving seniors, sex and garden seeds. Meanwhile, Vaseline allowed under-represented people of colour to find their skin issues online at last.
Dove and Ogilvy continue to set the standard in this category, continuing their long-running battle to protect women against negative influences. Technology also came into play last year to help blind people and Parkinson’s sufferers. But one of the campaigns that reaped the most press coverage – “The Hornicultural Society” – deployed a fun insight involving seniors, sex and garden seeds. Meanwhile, Vaseline allowed under-represented people of colour to find their skin issues online at last.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2023
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2023
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Dove |
| 2 |  |
Horizon |
| 3 |  |
Eurofarma |
| 4 |  |
Relate |
| 5 |  |
Vaseline |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Ogilvy UK, London |
| 2 |  |
Area 23, An IPG Health Company, New York |
| 3 |  |
DENTSU CREATIVE Argentina, Buenos Aires |
| 4 |  |
Edelman Worldwide, New York |
| 5 |  |
Serviceplan Group, Munich |
Watch
1. Dove / Cost of Beauty
| Titre | Cost of Beauty |
| Agence | Ogilvy New York |
| Campagne | Cost of Beauty |
| Annonceur | Unilever |
| Marque | Dove |
| Date de première diffusion/publication | 2023 |
| Secteur d'activité | Produits de toilette |
| Type de média | Etude de cas |
| Longueur | |
| Agence créative | Ogilvy UK |
| Editorial | Final Cut |
| Effets spéciaux | Significant Others |
| Agence créative | Ogilvy Toronto |
| Réalisateur | Henry Alex Rubin |
| Monteur | Jim Helton |
| Monteur | Ashley Kreamer |
2. Horizon / Eyedar
| Titre | Eyedar |
| Agence | Area 23, An IPG Health Company |
| Campagne | Eyedar |
| Annonceur | Horizon |
| Marque | Horizon |
| Mise en ligne | Juin 2022 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Type de média | Etude de cas |
| Longueur | |
| Maison de production | Dalmatian Cow |
| Post production | Blind Pig |
3. Eurofarma / Scrolling Therapy (132s)
| Titre | Scrolling Therapy (132s) |
| Agence | DENTSU CREATIVE Argentina |
| Campagne | Scrolling Therapy |
| Annonceur | Eurofarma |
| Marque | Eurofarma |
| Date de première diffusion/publication | 2023 / 4 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Synopsis | 8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.Meanwhile worldwide, we spend 2.5 hours a day scrolling through our social feeds.Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions, offering patients a transformational alternative to an exhausting routine. The app provides real-time feedback, helping patients ensure they are performing the exercises correctly, tackling both practical and painful emotional barriers to adopting the routine.By seamlessly turning their scrolling habit into a life-changing routine, Scrolling Therapy aims to improve the quality of life for Parkinson’s patients around the world. |
| Type de média | Digital |
| Maison de production | The Youth |
| Maison de production | Friends and Family |
| Editorial | Colossal |
| Editorial | Cutters Studios |
| Effets spéciaux | Colossal |
| Effets spéciaux | Flavor |
| Finishing | Colossal |
| Finishing | Flavor |
| Responsable de la création | Rafael Rizuto |
| Global Chief Creative Officer | Collette Douaihy |
| PDG | Paulo Fogaça |
| Directeur Général | Martín Seijas |
| Global Executive Creative Director | Eduardo Tavares |
| Directeur de création groupe | Andres Arlia |
| Directeur de création | Giovanni Muratori |
| Responsable de la création | Fred Levron |
| Responsable de la création | Pedro Pérez |
| PDG | Juan Pedro Mc Cormack |
| Directeur de la création | Agustin Alba |
| Directeur de la création | Gaston Canaves |
| Operations Director | Thiago Winkler |
4. Relate / The Hornicultural Society
| Titre | The Hornicultural Society |
| Agence | Ogilvy UK |
| Campagne | The Hornicultural Society |
| Annonceur | Relate |
| Marque | Relate |
| Date de première diffusion/publication | 2023 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Synopsis | The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex. |
| Type de média | Etude de cas |
| Longueur | |
| Senior TV Producer | Kim Parrett |
| Directeur de la création | Jules Chalkley |
| Directeur de création | Andy Forrest |
| Directeur associé | Katharine Easteal |
| Directeur de création | Nicola Wood |
| Directeur de clientèle | Erica Wood |
| Acheteur d'art | Ross Walker |
| Head of Offline Production | Justin Cairns |
| Responsable de la publicité (annonceur) | Sarah Milsom |
| Responsable de la publicité (annonceur) | Sarah Osmik |
| Client Partner PR | Rachael Coomber-Nolan |
| Deputy Executive Creative Director of Design | Luke Ridgway |
| Acheteur d'art | Jodie Woodhouse-Ward |
| Responsable de la création | Dede Laurentino |
| Senior Producer | Sue Streatfield |
| Senior Producer | Heather Hart |
| Senior Creative Editor | Sara McAlpine |
| Account Directors PR | Jennie Halliday |
| Account Directors PR | Erica Cohen |
| Illustrateur | Marta Zafra |
| Project Lead | Jason Jarvis |
5. Vaseline / See My Skin
| Titre | See My Skin |
| Agence | Edelman Worldwide |
| Campagne | See My Skin |
| Annonceur | Unilever |
| Marque | Vaseline |
| Date de première diffusion/publication | 2022 / 4 |
| Secteur d'activité | Soins de la peau |
| Type de média | Digital |
| Longueur | |
| Plus d'info | www.seemyskin.com |
| Client Partner | Hued |
| Client Partner | VisualDx |
6. Dove / Toxic Influence (131s)
| Titre | Toxic Influence (131s) |
| Agence | Ogilvy UK |
| Campagne | Toxic Influence |
| Annonceur | Unilever |
| Marque | Dove |
| Date de première diffusion/publication | 2022 / 4 |
| Produit | Dove Masterbrand |
| Secteur d'activité | Hygiène, soins & parapharmacie |
| Synopsis | Shot in documentary style, this short film explores and subverts the deepest of emotional bonds – between mothers and their daughters – by using cutting-edge deepfake technology to put the words of toxic influencers into the moms’ mouths. Showcasing the shocked reactions of the moms and daughters, and depicting the uncanny deepfakes of horrifying toxic trends like teeth filing and ‘baby botox’, the film dramatically demonstrates the danger of toxic influencers and the toxic beauty advice girls are exposed to. It culminates in a rallying call that inspires parents to join Dove’s mission to raise the self-esteem of millions of girls. |
| Type de média | Etude de cas |
| Longueur | |
| Production Company | Smuggler |
| Media Agency | Mindshare North America |
| PR Agency | Edelman Worldwide HQ |
| Agency | Ogilvy UK |
7. Dot Go / Dot Go “object interaction” app
| Titre | Dot Go “object interaction” app |
| Brief | For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations. |
| Agence | Serviceplan Group |
| Campagne | Dot Go |
| Annonceur | Dot Incorporation |
| Marque | Dot Go |
| Date de première diffusion/publication | 2022 / 5 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Synopsis | Dot Go, the first app that connects objects to actions, has launched in the App store. The innovative platform created by Serviceplan Innovation and Dot Incorporation and developed by Hyperinteractive for blind and visually impaired people, is now available worldwide on the App Store and can be downloaded for free on the latest iPhones and iPads. |
| Philosophie | Dot Go, the first app that connects objects to actions, has launched in the App store. The innovative platform created by Serviceplan Innovation and Dot Incorporation and developed by Hyperinteractive for blind and visually impaired people, is now available worldwide on the App Store and can be downloaded for free on the latest iPhones and iPads. Serviceplan Innovation has found a solution to this problem. Dot Go is the first ever “object interaction” app. Unlike existing apps, it not only detects objects in the environment but also connects them to actions. These actions can be executed automatically and range from internal actions like sounds and vibration; to, most importantly, external actions in other apps, websites, and even smart home devices. Besides the novel concept of “object interaction”, the innovative nature of Dot Go relies on another key component. Existing object detection apps all rely on proprietary object libraries and closed systems, designed for fixed use cases rather than increasing user needs. This leads to fragmentation and makes solutions increasingly expensive, forcing users to choose between adaptability and their individual needs. Dot Go is already being used by thousands of blind users, businesses, brands and organizations around the world. One such partnership is with U.S. start-up Wheel the World, who provide accessible tourism experiences. Funded with 140,000 USD by the Inter-American Development Bank, Dot Go and ‘Wheel The World’ created trips for the blind in Chile in spring 2022. The experience was rated highly by the participants, captured in a film documentary, and will be expanded to more countries later this year. |
| Type de média | Etude de cas |
| Longueur | |
| Agency | Serviceplan Innovation |
| Agency | HoC Seoul |
| Development | Hyperinteractive |
| Production | Albert Coon |
| Maison de production | Paulus Co. Ltd |
| Influencer | DamianDamian |
8. Lux / Change The Angle
| Titre | Change The Angle |
| Agence | VML Singapore |
| Campagne | Change The Angle |
| Annonceur | Unilever |
| Marque | Lux |
| Date de première diffusion/publication | 2023 / 4 |
| Secteur d'activité | Savons |
| Synopsis | Research shows that women are 10X more likely than men to be objectified in sports. Media cameras covering female athletes often zoom in to their breasts, buttocks, thighs and crotches.LUX, a beauty brand helps women to rise above everyday sexism felt that it was time to call out this insidious practice.LUX sponsored Durban Open Women’s Beach Volleyball 2023 and hijacked media cameras to expose sexist camera angles during a live broadcast. Instead of wearing LUX logos, top women beach volleyball players sported QR codes on parts of their bodies where the media cameras focus. Scanning the QR code led to Change The Angle film where female athletes spoke about sexist camera angles. It ended with a call for media cameras to focus on their strengths and prowess; and to follow actionable guidelines. South African Broadcasting Corporation(SABC) broadcast the tournament live and other media companies have adopted the guidelines. |
| Philosophie | While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally - focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants. As a beauty brand that aims to support women against everyday sexism, Unilever’s beauty brand LUX wants to raise awareness of the issue and start a conversation with both broadcasters and audiences to encourage them to ‘Change The Angle’. Working closely with Wunderman Thompson Singapore, LUX teamed up with Volleyball SA (South Africa) and sports broadcaster SABC on a bold new initiative in which they hacked a live tournament by highlighting potentially sexist camera angles - and in so doing, flipping the male gaze back on itself. The initiative is also supported by a host of top female athletes, sports commentators and officials. Organised by the South African Volleyball Association, the Durban Open live Volleyball game took place on April 15 and 16 in Durban, where eight different teams of South Africa’s top women beach volleyball athletes participated. This was broadcast live by SABC reaching an estimated audience of 19.7 million in South Africa. As part of the ‘Change The Angle’ initiative, female players wore QR codes on their bodies - the same areas that sports broadcasters tend to focus on. When scanned, the code directs the viewer to a film made by LUX, where leading sportswomen call on broadcasters and cameras to ‘Change The Angle’ of how female athletes are portrayed - by focusing on their strengths and aiming the lens at their sporting prowess, rather than their physical attributes. The video highlights shocking statistics regarding sexist sports coverage, including “2500 pictures objectifying women reported at the 2021 Olympics”(1) and includes powerful statements from female athletes. It ends with six best practice tips for the media on how female athletes should be portrayed. The choice of beach volleyball is a strategic one, as the sport suffers more than most from baked-in bias, due to being played under hot conditions and in minimal clothing. But while beach volleyball may be one of the most obvious sports in terms of misdirected attention, the problem is a global one. As a result, key sports influencers including Cricket commentator Kass Naidoo, Netball star Bongi Msomi, LUX Brand Ambassador Zozibini Tunzi have thrown their considerable online and real world influence behind the campaign, helping to spread the QR code and its underlying message. And the issue is not just confined to the sports arena. Objectification is a global issue - from film sets to the streets - and the vast majority of women globally, have been subject to it at some point in their everyday lives. Which is why the ‘Change The Angle’ campaign is only the first step in highlighting a much broader cause. To that end, LUX has partnered with South African NGO, Sonke Gender Justice, to work towards helping women in South Africa to combat street harassment by affecting sustained behaviour change amongst men and boys. This partnership aims to change social norms that reinforce everyday sexism by training religious and community leaders, media personnel, teachers and student influencers to create communities that are safe spaces for women to express their beauty, fully and authentically. |
| Type de média | Etude de cas |
| Longueur | |
| Global Chief Creative Officer | Bas Korsten |
| Acteur / vedette | Zozibini Tunzi |
| Acteur / vedette | Kass Naidoo |
| Acteur / vedette | Bongi Msomi |
| Responsable de la publicité (annonceur) | Severine Vauleon |
| Agency | Wunderman Thompson Singapore |
| Responsable de la création | Marco Versolato |
9. Libresse / Bodyform / Saba / #Periodsomnia
| Titre | #Periodsomnia |
| Agence | AMV BBDO |
| Campagne | #Periodsomnia |
| Annonceur | Essity |
| Marque | Libresse / Bodyform / Saba |
| Date de première diffusion/publication | 2022 / 7 |
| Secteur d'activité | Hygiène féminine |
| Philosophie | New research conducted by Libresse, known as Bodyform in the UK and launching as Saba in the US, reveals that on average, women+ lose 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period[1}. This research on the period sleep gap has informed the brand’s latest taboo-busting campaign, #Periodsomnia, and the launch of its new Goodnight Towels with MaxCour-V™ adaptive technology. The survey, gathered from over 10,000 women+ across 11 markets also revealed that: 62% have poorer sleep on their periods 33% struggle to sleep because of the anxiety around their sanitary product leaking and staining their bed sheets and pyjamas, evidence of the entrenched stigma that still exists around period blood 62% don’t enjoy staying over at others’ homes or going on holiday during their period and a fifth (18%) would rather miss out on a date than face someone seeing a stain on their pyjamas or bed sheets Bodyform, owned by Essity, has a history of category-defining work that aims to eradicate taboos and shame around women+'s intimate experiences in order to create a more understanding, equitable world. The brand were the first to show period blood in advertising with #Bloodnormal and celebrated vulvas in all shapes and sizes in Viva La Vulva. Most recently in #wombstories, they dynamited the dangerously simplistic story that’s propagated in culture about what it means to be a woman+. This time, the brand is diving into the darkness to reveal the truth of periods at night. From children’s books to Hollywood, there’s a universal myth of the Sleeping beauty. Perfect, neat and still, waking up feeling fresh and rested. Bodyform wants to dive beyond the cliches to show the bleeding, the dreaming, the bloating, the tossing, turning, tiptoeing, the farting and the struggle to sleep soundly. Again, they’re finding distinctive and novel ways to represent period blood. This time, we see beautifully arresting medusa-like blood, detaching from the uterus and flowing through the body. The brand has coined a new term ‘periodsomnia’ to put a name to the experience that millions go through at night. Many believe they’re alone in this, so the hope is that by tackling the invisibility of the issue with beauty and empathy, the work will provide comfort and community. |
| Type de média | Film Web |
| Longueur | |
| Montage | Trim Editing |
| Son | 750mph |
| Responsable de la publicité (annonceur) | Tanja Grubner |
| Responsable de la publicité (annonceur) | Luciana de Azevedo Lara |
| Responsable de la création | Nadja Lossgott |
| Responsable de la création | Nicholas Hulley |
| Copywriter / Art Director | Anzhela Hayrabedyan |
| Copywriter / Art Director | Luca Grosso |
| Designer | Simon Dilks |
| Designer | Max Henderson |
| Planning Team | Suzanne Barker |
| Planning Team | Margaux Revol |
| Planning Team | Beatrice Farmelo |
| Account Management Team | Sarah Hore-Lacy |
| Account Management Team | Helen Limbrey |
| Account Management Team | Katie Gorrod |
| Chef de projet | Daniela Loccisano |
| Producteur TV agence | Edwina Dennison |
| Maison de production | Somesuch |
| Réalisateur | Kim Gehrig |
| Producteur | Lee Groombridge |
| Producteur exécutif | Chris Watling |
| Producteur exécutif | Seth Wilson |
| Directeur de la photo | Chayse Irvin |
| Distribution | Leanne Flinn |
| Chef décorateur | Marie Lanna |
| Costume | Hannah Edwards |
| Monteur | Thomas Grove Carter |
| Assistant Monteur | Jacques Simon |
| Editorial Producer | Noreen Khan |
| Post production | Time Based Arts, London |
| VFX Supervisor | Stephen Grasso |
| VFX Supervisor | Mike Battcock |
| Directeur de création | Mike Skrgatic |
| Coloriste | Simone Grattarola |
| 2D Team | Bernardo Varela |
| 2D Team | Matt Shires |
| 2D Team | Sarah Breakwell |
| 2D Team | Will Robinson |
| 2D Team | Jamie Crofts |
| 2D Team | Ria Shroff |
| 2D Team | Grant White |
| 2D Team | Ralph Briscoe |
| 2D Team | Eleonora Laddago |
| 2D Team | Viola Bascombe |
| 3D Team | Ihor Obukhovskyi |
| 3D Team | Guillaume Heussler |
| 3D Team | Federico Vanone |
| 3D Team | Teodora Retegan |
| 3D Team | Chris Wood |
| 3D Team | Tim Phillips |
| 3D Team | Nick Smalley |
| Post-production Producer | Sian Jenkins |
| Sound Engineer | Sam Ashwell |
| Sound Engineer | Giselle Hall |
| Producteur son | Olivia Ray |
| Musique | Soundtree Music |
| Music Supervision | Peter Raeburn |
| Music Production | Peter Raeburn |
| Music Production | Luke Fabia |
| Managing Director, Music | Jay James |
| Voix | Megan Wyler |
| Voix | Vula Malinga |
| Voix | Victoria Beaumont |
| Social Editor | Maia Lloyd |
| Business Affairs | Michelle Holmes |
| PR Agency | Ketchum London |
| Agence Média | ZenithOptimedia |
10. Horizon / The Outside In Experiment - Fire
| Titre | The Outside In Experiment - Fire |
| Agence | Area 23, An IPG Health Company |
| Campagne | The Outside In Experiment |
| Annonceur | Horizon |
| Marque | Horizon |
| Date de première diffusion/publication | 2022 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Type de média | Digital |
| Longueur | |
| Marché | Brésil |
| Responsable de la publicité (annonceur) | Julie Hernandez |
| Responsable de la publicité (annonceur) | Michael Nagro |
| Music / Sound Design | Ritmika Audio Arts |
| Directeur artistique | Christian DeAbreu |
| Directeur artistique | Evan Schmidt |
| Concepteur / rédacteur | Ben Birdie |
| Responsable de la création | Tim Hawkey |
| Directeur de création | Steve Hennisch |
| Directeur de création | Dan Cohen |
| Directeur de création | Samantha Cheirif |
| Directeur de création | Dorothy Philippou |
| Directeur de création | Ronnie Caltabiano |
| Directeur de la création | Jason Graff |
| Directeur de la création | Franklin Williams |
| Directeur de création groupe | David Adler |
| Directeur de création groupe | Renata Maia |
| Sound Designer | Henrique Tanji |
| Direction commerciale/Conseil client | Amy Spence |
| Direction commerciale/Conseil client | Lacey Henry |
| Mix | Beto Neves |
| Technologist | Bill Hanff |
11. Dove / #TurnYourBack
| Titre | #TurnYourBack |
| Agence | Ogilvy UK |
| Campagne | Dove #TURNYOURBACK |
| Annonceur | Unilever |
| Marque | Dove |
| Date de première diffusion/publication | 2023 |
| Secteur d'activité | Crèmes, lotions, laits, toniques, démaquillants |
| Synopsis | The Bold Glamour filter presents an "ideal" of beauty, and it looks very real. Almost too real. Dove has always fought against damaging and unrealistic expectations of beauty. Along with Ogilvy and DAVID, Dove is encouraging people to #TurnYourBack on the Bold Glamour filter as part of its #NoDigitalDistortion mission. The influencer-led campaign kicked off with creators sharing their feelings on the filter and the damage it can do to people and their perception and expectation of what constitutes beauty. |
| Type de média | Etude de cas |
| Longueur | |
| Agence créative | Ogilvy UK |
| Agence créative | DAVID |
| Agence créative | Ogilvy Miami |
| Equipe créative | Dave Anderson |
| Equipe créative | Ian Brassett |
| Directeur de la création | Daniel Fisher |
| Responsable de la création | Saulo Rocha |
| Directeur de création | Liam Bushby |
| Responsable de la création | Pancho Cassis |
| Concepteur / rédacteur | Michel Gomez Gomez |
| Responsable de la création | Lisa Bright |
| Directeur de création | Jose Sancho |
| Directeur de création | Pedro Sattin |
| Producteur, maison de production | Chloe Jahanshahi |
| Directeur artistique | Daniela Botero |
| Directeur de création | Alison Stevens |
12. NextMed Health / Lifesaving Radio
| Titre | Lifesaving Radio |
| Agence | Klick Health, Vancouver/Klick Health, Chicago |
| Campagne | Lifesaving Radio |
| Annonceur | NextMed Health |
| Marque | NextMed Health |
| Date de première diffusion/publication | 2023 / 3 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Slogan | The first album and AI radio station to optimize surgical performance |
| Synopsis | Surgical teams have a new tool to help them improve accuracy and efficiency in the operating room with Lifesaving Radio, the world’s first artificial-intelligence-powered healthcare radio station from NextMed Health, now streaming on LifesavingRadio.com through Spotify. Lifesaving Radio features over 30 hours of music clinically suited for peak surgical performance. Surgical teams can receive custom-curated OR playlists and personalized shout-outs and commentary from DJ AI Angus simply by entering their names, hospital/facility, and procedure at LifesavingRadio.com and then signing into their Spotify Premium account. Recent clinical research found that listening to music from world-renowned rock band AC/DC can help surgical teams increase accuracy and efficiency. The radio station streams the new AC/DC-inspired album Highway to Heal, featuring songs like You Sewed Me All Night Long, Back is Cracked, and It’s a Short Stop at the Doc (If You Wanna Chop a Mole). The parody album is also available for free on LifesavingRadio.com without the AI integration. |
| Type de média | Radio |
| Longueur | |
| Plus d'info | https://lifesavingradio.com/ |
| Responsable de la création | Rich Levy |
| Maker | Bernardo Romero |
| Directeur de création groupe | Oliver Trower |
| Executive Creative Producer | Laura Denham |
| Senior Director | Kelly Gray Marshall |
| Impression | Kelly Gray Marshall |
| Directeur de la création | Samantha Dolin |
| Directeur de création groupe | Ryan Murphy |
| Producteur créatif | Jim Chestnutt |
| Associate Director | Bailey Babins |
| Producteur créatif | Bailey Babins |
| Motion Graphic Designer | Adrian Morris |
13. Raid / Certified Care Raid
| Titre | Certified Care Raid |
| Agence | Energy BBDO |
| Campagne | Certified Care Raid |
| Annonceur | Raid |
| Marque | Raid |
| Date de première diffusion/publication | 2023 / 6 |
| Secteur d'activité | Hygiène, soins & parapharmacie |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Luiz Sanches |
| Responsable de la création | Josh Gross |
| Responsable de la création | Pedro Pérez |
| Directeur de la création | Marcelo Nogueira |
| Directeur de la création | Ioana Filip |
| Directeur de création | Dane Canada |
| Directeur artistique | Dane Canada |
| Directeur de création | Josh Parmenter |
| Conception / rédaction | Josh Parmenter |
| Directeur de création associé | Jessica Marques |
| Directeur artistique | Abigail Chieppa |
| Agency Editor | Mark Sheridan |
| PDG | Jeff Adkins |
| Creative Chairman | David Lubars |
| Concepteur / rédacteur | Lucy Butka |
| Responsable de la production | Jeff Davis |
| Producteur, agence | Serena Lignel |
| Producteur musical | Dan Kuypers |
| Producteur musical | Claire O’Connor |
| Motion design | Viky Kryvanos |
| Chief Innovation Officer | Alan Parker |
| Chef de projet | Caroline Helms |
| Responsable de la stratégie | Larry Gies |
| Directeur des Stratégies | Marissa Kelley |
| Directeur des Stratégies | Sarah Bieber |
| Business Director | Anne Dooley |
| Chef de groupe | Nic Colvin |
| Group Account Director | Trent Buterbaugh |
| Directeur de clientèle | Sean Brewster |
| New Business Lead | Peter Loftus |
14. Lokelma / Under a Rock
| Titre | Under a Rock |
| Agence | 21GRAMS |
| Campagne | Under a Rock |
| Annonceur | AstraZeneca |
| Marque | Lokelma |
| Mise en ligne | Juin 2023 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Type de média | Télévision |
15. Cat Pain IQ / Cat Pain IQ
| Titre | Cat Pain IQ |
| Agence | Ogilvy Health |
| Campagne | Cat Pain IQ |
| Annonceur | Zoetis |
| Marque | Cat Pain IQ |
| Date de première diffusion/publication | 2022 / 10 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Synopsis | Background Every day, cats are robbed of their best lives by a common, yet often overlooked disease: osteoarthritis (OA) pain. Nearly 40% of cats suffer from it in silence, yet most of their owners don't know how to spot its signs. So we asked ourselves: what If there was a way to interpret what cats were feeling so they could get the help they need? The answer was Cat Pain IQ. 32 million householding in the US have cats. 40% of cat owners who recognize QA pain signs. 50% of cat owners who recognize OA pain signs in their cat were motivated to visit their vets. Idea Cat Pain IQ uses the power of Al to analyze a cat's movements for signs of OA pain. While rigorous testing went into training the technology, the result is simple. To use the app, owners simply take a video of their cat. The Al analyzes it, and the results are automatically shared with them and their vets. |
| Type de média | Etude de cas |
| Longueur | |
| Medical Lead Feline Pain | Joyce Login - DVM, CPH |
| DACVS | B. Duncan X. Lascelles - BSc, BVSc, PhD, FRCVS, CertVA, DSAD(ST), DECVS |
| DACVB | Margaret Gruen - DVM, MVPH, PhD |
