Interviews de la communauté publicitaire
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All Aboard for a Pirate Football Game
The agency’s idea is far easier to describe than it was to achieve. While searching for an illegal stream of a Champions League match, viewers... lire plus
Wunderman Thompson UK and BT Sport: Game Changers
A creative duo and their client are rewriting the script when it comes to promoting TV sport lire plus
Thoughts on the Super Bowl: John Treacy, Proximity London
I’m a sucker for anything that makes me laugh out loud. lire plus
Thoughts on the Super Bowl: Pat Mendelson, RPA
Humor. Please, humor. Everything else is so damn serious now. And humor goes better with queso. lire plus
Thoughts on the Super Bowl: Clifton Pugh, Proscenium
The cost of commercial slots has ballooned to more than double the cost since 2014 and in turn NFL ratings have slumped by more than 10%. lire plus