McCoy’s - "The Beast"

Engine UK

Engine UK London, Royaume-Uni

6500

Marque: McCoy’s
Pays: Royaume-Uni

Annonceur: KP Snacks

Titre	The Beast
Agence	Engine UK
Campagne	The Beast
Annonceur	KP Snacks
Marque	McCoy’s
Date de première diffusion/publication	2021 / 2
Secteur d'activité	Chips, crisps & crackers
Philosophie	Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a furry long-armed Beast with a craving for flavour, who seeks out the nearest pack of McCoy’s. The first ad in the series sees a woman at work direct her “Beast” to a nearby convenience store, where the shopkeeper is eating new McCoy’s Peri-Peri Fire Pit. ENGINE Creative was briefed to position McCoy’s as a snack that turns up the taste volume on many levels, leaving the boring crisps behind. The agency’s response was to create a Beast whose craving for flavour must be satisfied, allying the truth of the brand’s intense flavour with the unexpected friction of a cheeky Beast who lives inside all of us, and who will stop at nothing in its craving for real taste. The comedy of the Beast is in the puppet. By keeping everything in-camera, Joseph was able to deliver brilliant performance with natural spontaneity. Speaking about the process, he said... "Some scripts are literally a dream come true. To keep these films feeling as rooted in the real world as possible everything was shot in camera with very little post-production. Each long hairy flavour grabbing puppet was brought to life as a physical puppet measuring over 3m in length! Bicycle brake cables were used to give each hand its characterful articulated movements." The campaign is aimed at an audience of 25-44 year old “flavour cravers” who seek stimulation and adventure in life to punctuate the mundane. This desire to dial things up plays out in their choice of McCoy’s with its whole range of big, punchy flavours. The 20-second and 10-second films are spearheading a campaign that will run on major terrestrial and satellite TV channels, as well as VOD on ITV, Sky and All 4, and in OOH locations close to stores. Media planning and buying is through Starcom.
Type de média	Télévision
Longueur	20 seconds
Audio	Wave Studios
Typographie	Jelly London
Directeur de la création	Billy Faithfull
Directeur de création	Sonny Adorjan
Directeur de création	Olly Courtney
Equipe créative	Andy Lee
Equipe créative	Jonny Porthouse
Client Managing Director	Ed Norrington
Responsable de budget agence	Megan Seaby
Senior Account Director	Rosa Stanley
Senior Account Director	Alex Worthington
Responsable de la stratégie	Gen Kobayashi
Directeur des Stratégies	Elisa Edmonds
Senior Strategist	Laura Sammarco
Chef de projet	Louisa Lewis
Producteur exécutif	Debbie Impett
Producteur, agence	Georgina Moxey
Agency Production Assistant	Olive Andrews
Maison de production	Blinkink
Réalisateur	Joseph Mann
Producteur exécutif	Bart Yates
Producteur	Joshua Smith
Directeur de la photo	Alex Barber
Assistant Réalisateur	James Sharpe
Montage	Stitch
Monteur	Max Windows
Editing Producer	Alice Clarke
Editing Producer	Angela Hart
Post production	Freefolk
Coloriste	Paul Harrison
Flame Artist	Andy Copping
Flame Artist	Jason Watts
Post-production Producer	Cheryl Payne
Sound Engineer	Tony Rapaccioli
Audio Producer	Ornela Peka
Typographie	Eva Cremers
CGI	Neil Stubbings
CGI	PICS Picture
Agence Média	Starcom MediaVest