Xero - "Marathon"

Engine UK

Engine UK London, Royaume-Uni

10449

Marque: Xero
Pays: Royaume-Uni

Annonceur: Xero

Titre	Marathon
Agence	Engine UK
Campagne	Healthy Business
Annonceur	Xero
Marque	Xero
Date de première diffusion/publication	2021 / 5
Secteur d'activité	Services & ingénierie informatiques, FAI pour entreprises
Philosophie	Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming task of doing their business finances, in a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords. The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create a distinct brand identity. The strategy is built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business. At its heart of the creative is a TV ad in which we see Rhys Darby in a series of tongue-in-cheek analogies about how difficult running a business can feel. We see Darby taking part in what seems like a normal marathon. But as he talks about how it can feel for small business owners to keep up, we realise it is anything but. Rhys suddenly finds himself running through a desert and then sucked into quicksand. But with Xero in hand (literally, as a smartphone app) the feeling of being overwhelmed is replaced with that of ease and control. Rhys is suddenly in a fun run, on roller-skates, followed by taking off in a jetpack. He reminds us to search ‘Xero with an X’ followed by the new brand positioning of ‘healthy business’ is 'beautiful business'. The over-the-top analogies are continued in out-of-home and digital ads, colliding the worlds of health and business in a distinctive way.
Type de média	Télévision
Longueur	30 seconds
Marché	Canada
Sociéte de création sonore	Wave Studios
Agence Média	December19
Marketing Director	John Coldicutt
Head of Brand	Rob Foulkes
Brand Marketing Manager	Sam Daniels
Responsable de la publicité (annonceur)	Emma Roddy
Responsable de la publicité (annonceur)	Flaka Jasari
Responsable de la création	Billy Faithfull
Directeur de création	Steve Hawthorne
Equipe créative	Jack Tibbs
Equipe créative	Michael Arthey
Designer	Paul Kennelly
Designer	James Blakeborough
Designer	Elif Gurbuz
Chief Design Officer	Matt Fenn
Client Managing Director	Louise Hayward
Business Director	Eve Bui
Responsable de budget agence	Dom Kocur
Production Director	Bradley Woodus
Assistant Producer	Henry Davies
Integrated Project Director	Austin Vernon
Integrated Project Director	Liz Boothby
Responsable de la stratégie	Gen Kobayashi
Directeur des Stratégies	Nicola Dyball
Senior Strategist	Alpesh Patel
Maison de production	Smuggler
Réalisateur	Benji Weinstein
Producteur	Barty Dearden
Monteur	Aaron Dark
Montage	Saints Editorial
Post production	Untold Studios
Sound Designer	Tony Rapaccioli
VFX Executive Creative Director	Neil Davies
Executive Post Producer	Ian Berry
Post-production Producer	Ellie Joseph
Post Production Assistant	Jordan Malonga
VFX Supervisor	Alex Gabucci
VFX Lead	Sebastian Caldwell
VFX Artist	Cindy Libbrecht
VFX Artist	Clara Malleviale
VFX Artist	David Ince
VFX Artist	Florent Sanglard
VFX Artist	Greta Kossowska
VFX Artist	Lee Matthews
VFX Artist	Luke Massingberd
VFX Artist	Marcel Ruegenberg
Grade	George Kyriacou
Grade	Black Kite Studios
Directeur de la photo	John Toon
Talent Consultant	Melsie Bourne
Talent Consultancy	The Bourne Consultancy
Acteur / vedette	Rhys Darby