TitreCycle Poster
Agence
Campagne All of the Confidence, None of the Evidence
Annonceur Procter & Gamble
Marque Always
Mise en ligneMars 2004
Secteur d'activité Hygiène féminine
Philosophie Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information.
Problème How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent.
Type de média Poster
Marché optionlist-countries.COU079, Amérique du Sud

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