Actus de la publicité
Les dernières actualités du secteur marketing et publicitaire sur les leaders, les marques et agences majeures du marché.
Interviews
Actus Agences
Insights
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McDonald's: Ads for all tastes
Epica named McDonald's its Brand of the Year. In the Epica Book, we took a look at the winning work and put it in context. -
One learns more when one teaches
Luis Paulo Gatti, Associate Creative Director at Saatchi & Saatchi Dubai, shares his experience as a teacher at one of the most prestigious... -
Trust me (no, really!)
Five realistic ways to earn trust in client/agency relationships -
Ignore the “Robot” Rhetoric: AI won’t replace Ad Creatives
Let Mad Men be Mad Men, while AI is your Math Man -
Cannes flashback: the urge to do good
As a generation questions the relevance of advertising, clients and their agencies are keen to make a contribution to society.
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