Interviews de la communauté publicitaire
Interviews mises en avant
R/GA is on a mission to “design for a more human future”
In the latest of our continuing series of interviews exlporing the intersection between content, culture, and marketing, Erik Oster, Editor of... lire plus
Culture is King. Content is merely its mirror
Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... lire plus
The idea is the glue
We connected with one of the most awarded creatives in the industry, Jenny Glover, Chief Creative Officer at Juniper Park\TBWA, on the intersection... lire plus
Content is the medium that gives a voice to brands
Meg Riley and Dustin Johnson of MullenLowe US, walk us through their approach to adapting to new mediums, anticipating the audience's needs, and... lire plus
Pour les Petits Princes, faites comme Paulette, mais en mieux : la nouvelle campagne A+P en faveur du legs
Altmann+Pacreau nous invite à faire un legs en faveur de l'association Petits Princes qui aide les enfants malades à accomplir leurs rêves en... lire plus
Always keep a weather eye on the prevailing industry winds
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... lire plus
Trust the process
In the latest of our interviews exploring the intersection of content, marketing, and culture, Doug Dimon, SVP and Group Creative Director at... lire plus
The future is user-driven
Andre Gray, CCO of annex88, explains how listening to your audience and playing to the strengths of the medium chosen can lead to content becoming... lire plus
Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences
Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... lire plus
Create with one main goal in mind: Make people act
Eileen Davila, Head of Health & Wellness at Ogilvy LATAM, shares insight on content marketing from the perspective of working within the Health &... lire plus