Alvaro Bretel and Saad Al Abbassi, from Vice/Virtue, call advertisers to use Ramadan to stay aways from clichés and be additive to the culture. lire plus
The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? lire plus
Malgré un cuisant échec à essayer de deviner ce que 2020 allait nous apporter, les prédictions des tendances pour cette année ont vu le jour. lire plus
Last month, journalists from around the world gathered virtually for The Epica Awards – the only creative competition judged by the press. Here are the top digital winners. lire plus
Le mois dernier, des journalistes du monde entier se sont réunis virtuellement pour les Epica Awards, le seul prix de communication jugé par la presse. Voici les grands gagnants de la catégorie digitale. lire plus
Marketers today are being asked to do a lot more with a lot less, but to make truly informed decisions, stakeholders need a clearer means to access the ROI on particular projects. lire plus
Research proves strong correlation between inspiration and brand growth. Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world. lire plus