The Resurgence of Big Brand Advertising
"But it makes me very happy to see some brands reverting to the big brand campaign built around a singular idea and delivered with a punch to the gut" lire plus
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Agencies Ready For IoT Enabled Marketing Customization Will Thrive
The IoT market is slated to double in size from 2015 at 15.4 billion connected devices to 30.7 billion devices by 2020. lire plus
Ce n’est pas toi, c’est...
De nos jours, quand il est question de marketing, on ne peut plus se passer d’apporter une petite touche personnelle. lire plus
How to be pitch perfect
Think you know how to pitch? Think again. Paul Phillips of AAR reminds us that it’s all in the detail. lire plus
It’s not about you
For marketing to work these days, the personal touch is often required. lire plus
Design Plus: How Wallpaper* beats the crowd
The design magazine is celebrating its 21st birthday with its biggest ever issue and double digit advertising growth. We take a look at what makes it special. lire plus
How to Drive Your Agency Crazy
Common mistakes advertisers make with their agencies and what to do about it. lire plus
McDonald's: Ads for all tastes
Epica named McDonald's its Brand of the Year. In the Epica Book, we took a look at the winning work and put it in context. lire plus
One learns more when one teaches
Luis Paulo Gatti, Associate Creative Director at Saatchi & Saatchi Dubai, shares his experience as a teacher at one of the most prestigious Brazilian schools for creativity and explains how he chooses new talent for his team. lire plus
Trust me (no, really!)
Five realistic ways to earn trust in client/agency relationships lire plus
