Insights: The Cutting Edge of Advertising

Making the world greener, one campaign at a time

par India Fizer on 22 April 2024

We have partnered with social good non-profit ACT Responsible this Earth Day to highlight campaigns that are working to make our world better through raising awareness and enacting action. lire plus

For young talent, advertising still has the power of attraction

par Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. lire plus

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

par Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. lire plus

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

par Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. lire plus

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

par Mark Tungate on 16 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. lire plus

Ramener les gens à la lecture

par Mark Tungate on 16 April 2024

Le 23 avril, c’est la journée mondiale du livre. Nous avons donc décidé de nous plonger dans les campagnes qui mettent en avant la literature et l’amour des livres. lire plus

Bringing people back to books

par Mark Tungate on 16 April 2024

April 23 is World Book Day, so we decided to take another dive into campaigns promoting literacy and a love of books. lire plus

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

par Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. lire plus