It’s time to break with the ramadan clichés
Alvaro Bretel and Saad Al Abbassi, from Vice/Virtue, call advertisers to use Ramadan to stay aways from clichés and be additive to the culture. lire plus
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Super Bowl or Super Bold?
The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? lire plus
Prédictions pour un monde imprévisible
Malgré un cuisant échec à essayer de deviner ce que 2020 allait nous apporter, les prédictions des tendances pour cette année ont vu le jour. lire plus
Predictions For An Unpredictable World
Despite their complete failure to guess what 2020 had in store for us, this year’s trend forecasts have emerged. lire plus
Post Election Mental Health Apps May See Download Bump; But Only Those That Engage and Provide Lasting Value
The question then becomes not so much about whether or not apps can help one's mental health, but rather how do we make them better. lire plus
When the press celebrates digital
Last month, journalists from around the world gathered virtually for The Epica Awards – the only creative competition judged by the press. Here are the top digital winners. lire plus
Quand la presse célèbre le numérique
Le mois dernier, des journalistes du monde entier se sont réunis virtuellement pour les Epica Awards, le seul prix de communication jugé par la presse. Voici les grands gagnants de la catégorie digitale. lire plus
Analyze This: Brands Needs To Rethink Marketing Budgets For A Merry 2021
Marketers today are being asked to do a lot more with a lot less, but to make truly informed decisions, stakeholders need a clearer means to access the ROI on particular projects. lire plus
Wunderman Thompson cracks the code of inspiration in new, global brand study
Research proves strong correlation between inspiration and brand growth. Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world. lire plus
Un autre regard sur Noël
Comment certaines agences jouent avec les codes habituels des fêtes, en innovant. lire plus