Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Raising the Bar for Health Equity in Advertising

par India Fizer on 28 November 2023

Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. lire plus

Ten takeaways from the BETC Teens survey

par Mark Tungate on 15 November 2023

Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. lire plus

Retour à la culture

par Mark Tungate on 15 November 2023

Alors que les réseaux sociaux dévorent notre temps libre, quelques campagnes récentes nous encouragent à redécouvrir les joies des musées, du théâtre et de la literature. lire plus

Luring us back to culture

par Mark Tungate on 14 November 2023

Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. lire plus

A sparkling new look for Eurostar

par Mark Tungate on 23 October 2023

Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign. lire plus

Le point de vue de PITCHVILLE, Conseil en choix d’agences, sur le retail

on 13 October 2023

Tendances retail dans les compétitions. lire plus

Il faut remettre du jeu et du plaisir dans la communication commerciale

on 13 October 2023

Dans le contexte de consommation particulièrement compliqué en cette rentrée 2023, Nathalie Cachet, Présidente de SCORE DDB, incite les marques à remettre du jeu dan... lire plus

L’appel inquiétant d’Halloween

par Mark Tungate on 11 October 2023

Les campagnes sur le thème d’Halloween peuvent être terriblement efficaces. Voici notre sélection lire plus

The spooky appeal of Halloween

par Mark Tungate on 11 October 2023

As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... lire plus

AdForum x ACT Responsible: World Mental Health Day 2023

par India Fizer on 10 October 2023

When it comes to mental health, the first step to healing is talking, and getting started can be the hardest part. In honor of World Mental Health Day, we are talking a look at campaigns from the ACT Responsible collection that champion self-care and mental health resources. lire plus