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Les meilleures pubs en innovation digitale
Les meilleures publicités et campagnes de communication en innovation digitale du mois.

Meilleures pubs en innovation digitale

1

ASML - Standing on the Shoulders of Giants
Le Pub

LePub Amsterdam debuts its first AI-generated film, a tribute to tech visionaries throughout history.

TitreStanding on the Shoulders of Giants
Agence
Campagne Standing on the Shoulders of Giants
Annonceur ASML
Marque ASML
Date de première diffusion/publication 2024 / 1
Secteur d'activité Composants électroniques & électriques
Philosophie Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and, of course, Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML’s unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton’s quote ‘If I have seen further, it is by standing on the shoulders of giants’ and how technology has changed the world in the last four decades. Imagination and engagement are bywords to stimulate the curiosity of the audience, an activity only made possible by technology powered by artificial intelligence. LePub teamed up with director Rune Milton Olsen and his Copenhagen-based post-production company, Chemistry, to bring to life a common vision and use CGI, AI, and a mix of cutting-edge tools and techniques, like text-to-video, depth extrapolation, and stable diffusion. Each frame transformed into a digital time-lapse, depicting the journey of innovations, dreams, and accomplishments throughout the ages. A unique approach to the film treatment that has not been seen before, depicting ASML‘s distinct voice. The AI processing was applied to all the frames, building step by step iterations. By reapplying CGI where needed, the sound and music started to be created to accompany the journey. Then was the process of adding texture to the images. This technique went beyond surface-level enhancements, introducing depth and character to every frame. Layering CGI, AI imagery, and optical imperfections, near-invisible nooks and crannies, lens aberrations, dust, and general magic, to create extraordinary visuals not previously seen in generative sequences. The film was made with 1,963 Midjourney prompts that yielded 7,852 images, which were edited and then rendered by more than 900 computers. These renders were then processed by RunwayAI, with the total film covering 25,957 frames at 1,000 MB per frame. The trickiest scene was Isaac Newton and his apple among the planets. It took more than 20 attempts to get Newton’s scene right, producing more than 9,800 frames. A tribute to AMSL's incredible journey, designed to inspire its team and create a cinematic masterpiece that embodies the essence of technology, innovation, and curiosity. The film was launched at ASML’s yearly all-employee event on Tuesday, January 30th, and shared through their social channels. The film has also been localized for use in Japan, China, Taiwan, Korea, and Germany.
Type de média Digital
Longueur
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
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Global CEO/CCO
Responsable de la création
Chief Strategy and Innovation Officer
Directeur de la création
Directeur de création
Directeur de création
Directeur artistique
Concepteur / rédacteur
Senior Strategist
Directeur de clientèle
Senior Account Manager
Producteur, agence
Réalisateur
Post production
VFX Supervisor and Finishing Artist
CGI Supervisor
Music Supervisor and Sound Designer
Producteur
VFX Artist
VFX Artist
VFX Artist
CGI Artist
CGI Artist
CGI Artist
2

Burger King - Whopper Island

An intriguing activation from Burger King focused on changing the name of a desolate island in the Indian Ocean.

TitreWhopper Island
Agence
Campagne Whopper Island
Annonceur Restaurant Brands International
Marque Burger King
Date de première diffusion/publication 2024 / 1
Secteur d'activité Détail, distribution, chaînes de restaurants
Type de média Etude de cas
Longueur
3

Booba - 6G

French rapper Booba's promo for his new track, 6G, seamlessly combines live-action and surreal VFX! Creative from MYND production.

Titre6G
Agence
Campagne 6G
Annonceur Booba
Marque Booba

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Mise en ligneFévrier 2024
Secteur d'activitéUniquement pour les abonnés
Type de média Vidéoclip
Longueur
Maison de production M..D Uniquement pour les abonnés
Director F..d .e Po.....rra Uniquement pour les abonnés
4

Netflix UK - Iranian Yellow Pages
Snow Films

This captivating promo for Anna Snowball's Netflix documentary "Iranian Yellow Pages" utilizes mixed-mediums to combine human storytelling and motion graphics.

TitreIranian Yellow Pages
Agence
Campagne Iranian Yellow Pages
Annonceur Netflix, Inc.
Marque Netflix UK

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Mise en ligneFévrier 2024
Secteur d'activitéUniquement pour les abonnés
Type de média Film Web
Longueur
Director A..a Sn....ll Uniquement pour les abonnés
5

DoorDash - All the Ads
Superette (Doordash In-House Studio)

At this year's Super Bowl, DoorDash promised to deliver every (legally possible) item advertised throughout the Big Game to one lucky viewer!

TitreAll the Ads
Agence
Campagne Super Bowl LVIII
Annonceur DoorDash
Marque DoorDash
Date de première diffusion/publication 2024 / 2
Secteur d'activité Sites Internet (hors FAI)
Type de média Télévision
Longueur
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