Interviews de la communauté publicitaire

Retrouvez les esprits les plus créatifs, les dirigeants d'agences de communication et leurs clients.
Découvrez les interviews de créatifs, dirigeants d'agence et annonceurs

Interviews à la une

Perspectives

Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline...  lire plus

Perspectives

Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers.  lire plus

Perspectives

Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional...  lire plus

Perspectives

What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint...  lire plus

Perspectives

An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and...  lire plus

Perspectives

It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal...  lire plus

Perspectives

TBWA\RAAD's Planning Director, Astha Sirpaul, delineates the opportunities for retailers that lie in personalized experiences and tailored...  lire plus

Perspectives

Continuing our exploration into the growth of retail media spend, Jessica Sochol, Associate Partner, Strategy at VSA Partners, delineates the shift...  lire plus

Perspectives

Customer data, in-store and online activations, multiple brand touch points and personalization have fueled growth of retail media and its...  lire plus