Interviews de la communauté publicitaire
Interviews mises en avant
Global creative agency RAPP proves that healthcare is not a one size fits all category
How does RAPP address diversity in the healthcare space through advertising? RAPP is an agency all about the individual, so diversity is at the... lire plus
Mercedes Erra, co-founder, BETC: “Immigration made me who I am.”
Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far... lire plus
We see the NFT world in terms of emerging technologies and the opportunities that they present when shaped for a brand and consumer needs
Steve Cumming, CEO & Co-Founder of EQUITBL lire plus
Orange Cyberdefense attacks a problem with humour
How self-defense helps to promote cybersecurity. A new campaign from Havas Paris for Orange cyberdefense lire plus
At Manifest, content is the toolbox for telling great stories
In our latest of interviews exploring the intersection between content, marketing, and culture, Geoffrey Director, SVP of Intelligence and Head of... lire plus
Cali Bondad celebrates diverse voices and perspectives as REVERSE's latest director
Earlier this year, production company REVERSE signed Cali Bondad for her first U.S. commercial representation, in which she quickly wrapped three... lire plus
DDB Fresh: Taking fashion to unexpected places
When I received a short announcement about the launch of DDB FRESH in Prague, a line describing the operation caught my eye. “The world’s first... lire plus
Your customer is now your audience
In the latest of our interview series exploring the intersection between content, culture and marketing, we chatted with Quynh Mai, Founder and CEO... lire plus
Sandra Bold, Wunderman Thompson: "Try things without worrying about the outcome. You'll make it work somehow."
“I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as... lire plus
Heritage is everything
Culture and identity can shape how we interact with the world. Co-founder, Chairman and CEO of Republica, Jorge Plasencia, shares how his heritage... lire plus