Interviews de la communauté publicitaire
Interviews mises en avant
Humanizing the Process: Tom Steadman, IPNY
The harsh reality of the post-COVID virtual pitch process is that much of the showy gamesmanship of “The Pitch” has been diminished... lire plus
Seeking Help In A Jobs Crisis
The economic fallout of the outbreak has provoked layoffs and left freelancers without clients. We asked Uzma Afridi of the UK’s National... lire plus
For Ali Rez, the Quest Continues
The Impact BBDO ECD for Pakistan and the Middle East - and AdForum PHNX jury member - explains how he balances fun with purpose. lire plus
There’s Still Much to Do: Sandy Mayer, Conill
Start with passing the Equal Rights Amendment. To actually have the basis for your rights in the Constitution is monumental. lire plus
"Nous voulons faire de dentsuMCGARRYBOWEN Paris l’agence leader de la brand transformation."
Dans la morosité ambiante liée à la crise sanitaire, nous avons reçu le faire-part de naissance de dentsuMCGARRYBOWEN. Cela nous a donc donné... lire plus
Music is the Foundation: Philippe Aubert-Messier, Bopper
Music connects with people at a deep, subconscious level – and in an advertising context, it sets the emotional tone for how the rest of a spot is... lire plus
Natural Collaboration: Chris Kitahara & Nathan Mallon, Laundry Service
You’ve got to find different ways to collaborate on the process, and we look forward to the days when we can do it over sushi and beers again. lire plus
Unfailing Commitment to Always Improve: Jana Foley, RPA
I don’t think I’ve ever been on the phone with my clients as much as I have over the last 10 weeks. lire plus
Tap Into Tension: Tess McBride, Group Account Director, Laundry Service
If you’re afraid of tension, you’re afraid to fight for what you believe in. lire plus
Paul Marobella on meaningful brands, not riding Uber and going forth with purpose
Paul Marobella, Chairman and CEO, Havas Creative North America, discusses post-lockdown theory with AdForum’s Carol Mason and Dasha Ovsiannikova lire plus