Interviews de la communauté publicitaire

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Interviews mises en avant

Exclusive

We had the chance to talk recently with Mark Penn, the newly named CEO of MDC & Partners  lire plus

Point of View

Unlike some creative leaders who lock themselves in their offices when they’re around, I like to roam, talking to people whenever I can.  lire plus

Point of View

We sit at the intersection of innovation, strategy, and advertising, so our design thinking approach is infused into everything we do.  lire plus

Creativity

We explored two other routes: education and innovation. But in the end, we all knew that pet ownership leads with emotion and so should we.  lire plus

Creativity

As the legalization movement grows and society is becoming more acceptant of cannabis and CBD, the market is elevating and becoming more premium...  lire plus

Creativity

Nobody’s dad used to come home from the office every day and crack open a frosty [insert your favorite brand of preroll here].  lire plus

Creativity

The industry as a whole is becoming more sophisticated with their design, packaging and outreach -- even with the shifting from the word ‘weed’ to...  lire plus

Creativity

The tweets I like the best are often the ones that do the worst, and that hurt lingers.  lire plus

Point of View

Legality is less of a barrier to brands than the baggage that comes with the perception/legacy of marijuana.  lire plus

Perspectives

I do not think there is a separate female culture at SRG, but I will say women are very influential in our culture given we are female owned.  lire plus