Interviews de la communauté publicitaire

Retrouvez les esprits les plus créatifs, les dirigeants d'agences de communication et leurs clients.
Découvrez les interviews de créatifs, dirigeants d'agence et annonceurs

Interviews mises en avant

Point of View

The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct.   lire plus

Point of View

"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite."  lire plus

Point of View

“Your job description is just a loose suggestion."  lire plus

Point of View

A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in...  lire plus

Creativity

Electric car brand Polestar sends emotional breakup letter to the car industry.   lire plus

Creativity

Through the creative use of technology and data, we built the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food but sends it.  lire plus

Point of View

I’ve been lucky enough to work with so many of my dream accounts throughout my career.  lire plus

Creativity

For Rema 1000 and Øystein Halvorsen, Creative Director & Copywriter at TRY (Oslo), simplicity is again king.  lire plus

Point of View

Great strategies don’t require excessive force  lire plus

Point of View

Like candidates, brands must appeal to consumers through both strong substance and clear values.  lire plus