Interviews de la communauté publicitaire
Interviews mises en avant
Discovering the Unknown
The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct. lire plus
Data Meets Creativity
"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite." lire plus
Analytical By Nature
A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in... lire plus
Time to Move On: Forsman & Bodenfors for Polestar
Electric car brand Polestar sends emotional breakup letter to the car industry. lire plus
The Sending Machine: Publicis.Sapient & The First Love Foundation
Through the creative use of technology and data, we built the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food but sends it. lire plus
Collective Creation at LOBO: Co-Founder & Creative Director, Mateus De Paula Santos
I’ve been lucky enough to work with so many of my dream accounts throughout my career. lire plus
Smartmill: People laugh at technology that doesn't work
For Rema 1000 and Øystein Halvorsen, Creative Director & Copywriter at TRY (Oslo), simplicity is again king. lire plus
Connecting the Dots
Like candidates, brands must appeal to consumers through both strong substance and clear values. lire plus
