Interviews de la communauté publicitaire
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New blood at GUT Amsterdam
It can’t be easy to leap from Buenos Aires to Amsterdam – the cities are so far apart they’re in different seasons – but Gastón Gual and Alex... lire plus
Direct talking with Pancho Cassis
"I usually tell my jurors that the winners’ list should be a ‘go to’ manual for creatives and advertisers who want to see what’s possible within... lire plus
A First Class Train
The music, the lighting and the bittersweet storyline all make the film compelling. But the key to its magic lies in a bold production choice. lire plus
Abi Stephenson and Matt Jones: From the beach to BETC
Winning awards can boost careers, but it isn’t usually the function of the Epica Awards to be a job dating agency. That can sometimes happen,... lire plus
Jessica Hartley: Amplifying progressive ideas
The new enterprise has a nifty name: For The Right Reasons. So, obvious first question – why? “It’s about intent and whether somebody is serious... lire plus
Rethink, Canada: Nurturing a love of great ideas
While Rethink is clearly among the heads of the pack, it appears there’s something highly creative about Canadians. lire plus
Shayne Millington: The Superpower of Generosity
It’s not often that a single agency manages to reap two major prizes from a roomful of skeptical journalists. McCann New York pulled off the coup... lire plus
Javier Campopiano: "Human creativity will always prevail"
“AI is being greeted with a mixture of excitement and fear. There are issues of intellectual copyright, there are worries about how it’s going to... lire plus
Using data to solve a refugee crisis
Europe hadn’t seen anything like it for more than 80 years. A mass migration of refugees, pouring across the Polish border from Ukraine as they... lire plus
The tragic secret behind the smiles
They’re the kind of photos everyone has: friends and relatives, smiling and laughing; at birthdays, on the beach, around a table. But these... lire plus