Interviews de la communauté publicitaire
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VMLY&R: The Art of Connection
A creative and a CEO explore their contributions to a network's creative legacy. Says Jaime Mandelbaum: "A creative idea can’t just exist in a... lire plus
Natalia Forster, GUT: “When you truly care about what you do, that energy travels.”
Is it possible to be an effective business leader and at the same time have fun? Natalia Forster certainly thinks so, although right now the... lire plus
Markus Noder, Serviceplan: “The US market is arguably one of the most difficult to break into.”
Germany’s Serviceplan Group recently strengthened its position in the US by creating Serviceplan Americas. Andrew O’Dell and P.J. Pereira of the... lire plus
Carole Giroud, Serviceplan Group: “We bring a human dimension”
Carole has helped oversee the consolidation of Serviceplan Group’s House of Communication in France. The HoC comprises Serviceplan (creative),... lire plus
Leila El-Kayem, Anomaly Berlin: Art for creativity’s sake
“Nobody came to Berlin with a job,” says Leila El-Kayem, recalling her early days in a city that still nurtures and inspires her. She has a job... lire plus
How Wunderman Thompson cooked up a mammoth meatball
Occasionally a campaign transcends advertising to become headline news. That happened on a grand scale with “the mammoth meatball”, from Wunderman... lire plus
“You have to be comfortable with chaos”: David Lubars, BBDO
In the wake of the pandemic, I thought it was high time to check in with BBDO’s chairman and chief creative officer, David Lubars, to see how the... lire plus
"Tough times can be a playground for creative solutions": Marco Venturelli, Publicis
Marco Venturelli was recently given a brief that could be either a dream or a nightmare for any creative: “Just make a great film.” If that wasn’t... lire plus
Scholz & Friends: Inventing a new code for rescue workers
If you take the highway fairly regularly, you’ll have noticed the phenomenon of traffic jams caused by motorists slowing down to look at... lire plus
Leo Burnett Germany: Romancing the Phone
Camera lenses often capture emotions, but they rarely inspire affection. Until one day, along came a spider… Leo Burnett Germany’s film for the... lire plus