Interviews de la communauté publicitaire
Interviews mises en avant
Stephen Fern: Saving the Planet One Reward Point at a Time
Ark2030 has the ambitious goal of reversing climate change in a decade with the help of brands, consumers – and a loyalty app. lire plus
Epica Awards Juror Publishes Bestselling Hollywood Memoir
Lisa Marks, a journalist who contributes to the annual Epica Book and regularly serves on the competition’s jury, has written a wry but useful “how... lire plus
"This Is Planning's War": Alex Hesz, Group Chief Strategy Officer, adam&eveDDB
How strategic planning can help brands battle the virus. lire plus
How Tiina Salzberg's New Consultancy Helps Brands Re-Think Their Strategies
The head of Amsterdam-based 180 Kingsday’s spin-off “brand coaching” service, 180 Thinking, explains what makes the operation so different. lire plus
Ned Crowley: Hands On At dentsu mcgarrybowen
The global chief creative officer of the recently-fused dentsu mcgarrybowen is keeping his feet on the ground despite his new international role. lire plus
For Ali Rez, the Quest Continues
The Impact BBDO ECD for Pakistan and the Middle East - and AdForum PHNX jury member - explains how he balances fun with purpose. lire plus
The Two Sides of Saatchi's Franki Goodwin
With Saatchi & Saatchi London poised to celebrate its 50th anniversary in September, we interview creative director Franki Goodwin, who has a... lire plus
Willie Beamen's Team Spirit
Nicolas de Fautereau, co-founder of the French agency, explains why we won't be able to interview Mr Beamen. lire plus
Wunderman Thompson UK and BT Sport: Game Changers
A creative duo and their client are rewriting the script when it comes to promoting TV sport lire plus
Building An Idea With Ai Weiwei
Heimat founder and CCO Guido Heffels talks to Mark Tungate about partnering with an art world star. lire plus