Interviews de la communauté publicitaire
Interviews mises en avant
Elsa Rakotoson: In Control At Frenzy
From the indie magazine scene in London to the founding of her production company Frenzy Paris, Elsa Rakotoson has combined talent, determination... lire plus
A Strong Partnership for Tough Times: VMLY&R Italy
CEO Simona Maggini and ECD Francesco Poletti navigated a merger and adapted to the pandemic. Now they've set their sights on the future. lire plus
How A Challenger Brand Is Taming Giants
Director and animator Manddy Wyckens and client Feliciano Robayna talk about “Taming Giants”, the awe-inspiring new film for running shoe brand On. lire plus
The pandemic is an accelerant, not a matchstick: Tarun Rai on the difference between the two.
We caught up with Tarun Rai, Wunderman Thompson South Asia’s Chairman and Group CEO, for an update on the agency, as India emerges from lockdown. lire plus
Stephen Fern: Saving the Planet One Reward Point at a Time
Ark2030 has the ambitious goal of reversing climate change in a decade with the help of brands, consumers – and a loyalty app. lire plus
Epica Awards Juror Publishes Bestselling Hollywood Memoir
Lisa Marks, a journalist who contributes to the annual Epica Book and regularly serves on the competition’s jury, has written a wry but useful “how... lire plus
"This Is Planning's War": Alex Hesz, Group Chief Strategy Officer, adam&eveDDB
How strategic planning can help brands battle the virus. lire plus
How Tiina Salzberg's New Consultancy Helps Brands Re-Think Their Strategies
The head of Amsterdam-based 180 Kingsday’s spin-off “brand coaching” service, 180 Thinking, explains what makes the operation so different. lire plus
Ned Crowley: Hands On At dentsu mcgarrybowen
The global chief creative officer of the recently-fused dentsu mcgarrybowen is keeping his feet on the ground despite his new international role. lire plus
For Ali Rez, the Quest Continues
The Impact BBDO ECD for Pakistan and the Middle East - and AdForum PHNX jury member - explains how he balances fun with purpose. lire plus