| Titre | There’s more to Life in the Army Reserve |
| Agence | J. Walter Thompson London |
| Campagne | More than Meets the Eye II |
| Annonceur | British Army |
| Marque | Army Reserve |
| Date de première diffusion/publication | 2015 / 1 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve. The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as the Regular Army, within a time commitment that’s compatible with their existing lives. The campaign is totally integrated and includes content for web, mobile, CRM and social. We also created a national launch event, a suite of print templates and an Oculus Rift experience for recruitment fairs featuring 360 degree footage riding a Challenger 2 Tank. Faith SFX, one of the most prominent and technically skilled beatbox artist in the world, created the music soundtrack made solely with the use of his beatboxing sounds. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Bande son | Faith SFX |
| Directeur de la création | Russell Ramsey |
| Directeur de création | Paul Rizzello |
| Directeur de création | Olly Robinson |
| Réalisateur | Jake Nava |
| Producteur | Benedict Cooper |
| Monteur | Julia Knight |