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| Titre | More Than 70% |
| Agence | VML |
| Campagne | More Than 70% |
| Annonceur | J. Walter Thompson Sao Paulo |
| Marque | AzMINA |
| Date de première diffusion/publication | 2017 / 5 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Slogan | #MoreThan70% |
| Synopsis | To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world. |
| Type de média | Télévision |
| Longueur |