| Titre | It only works if it all works - 9 |
| Agence |
VCCP
|
| Campagne |
It only works if it all works - O2
|
| Annonceur |
O2
|
| Marque |
O2
|
| Mise en ligne | Mai 2005 |
| Secteur d'activité | Téléphonie mobile
|
| Slogan | It only works if it all works |
| Philosophie | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Résultat | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Type de média |
Véhicules et moyens de transport
|
| Marché | Royaume-Uni |
| Planneur stratégique |
Sophie Maunder
|
| Responsable de la publicité (annonceur) |
Cath Keers
|
| Planneur stratégique |
Alex Harris
|
| Réalisateur |
Joanna Bamford
|
| Partner |
Louise Cook
|
