A Dream Home Is One Where You Can Get as Freaky as You Want, Says New Trulia Campaign

When it comes to purchasing a home, you want it to be somewhere you'll feel comfortable to be yourself. For its new digital campaign, Trulia takes that to the extreme, showcasing people at home doing the strange stuff people only do when they're home alone.

Trulia tapped Mekanism in San Francisco for three 30-second digital spots, released today, slated to run into the fall.

"You're a different person than you are in public," said Michael Grant, creative lead for Mekanism. "Once we started diving into those stories, we realized they were pretty weird and fun and that everybody has one. That's why we wanted to run and tell these stories. There is some absolute truth in all of the spots."

Mekanism also created a microsite for the brand, which targets home buyers in the 25- to 40-year-old range. The site features the ads as well as a set of confessional videos where consumers reveal their own strange at-home habits.

Trulia is running a sweepstakes—also on the microsite—where consumers have the chance to win $25,000 to help them buy a new home. 

This article appeared in Adweek, Aug. 11, 2015 by Kristina Monllos